With around 5.18 million paying subscribers, Pandora is around one-tenth the size of Apple Music, which recently announced 50 million active users. But that’s not stopping it from doing its best to compete.
In order to compete with giants like Apple Music and Spotify, Pandora is matching their pricing with a $15-per-month Premium Family plan. The monthly subscription grants up to six family members access to the service with no ads, plus superior audio quality compared to Pandora’s free tier.
If you’re already subscribing to Pandora’s $9.99 per month, you can upgrade by going to the Settings menu and then hitting “Switch Plans.” This allows you to also send or cancel invitations to your family and friends. However, if you upgraded through iTunes — or Amazon, Google Play or Roku — you will need to cancel your subscription and sign up again.
Pandora is currently the fourth largest streaming music service behind Spotify, Apple Music and Deezer. However, as we noted up top it’s lagging quite far behind the industry leaders. Plus there’s the small matter that market leader Spotify still has yet to eke out a profit!
Are you a Pandora subscriber? Which streaming music service, if any, do you subscribe to? Let us know in the comments below.