Apple could bring back its multicolored iPhones strategy, last seen with the iPhone 5c, as a selling point for this year’s iPhone 8s handsets.
The LCD model iPhone is likely to be one of the year’s more affordable iPhone handsets, therefore making it more appealing to younger consumers. According to Rosenblatt analyst Jun Zhang, Apple could introduce colors including blue, yellow and pink. 2013’s iPhone 5c came in green, yellow, white, red and blue options.
Apple currently makes a limited number of color options for each iPhone, although these tend to be more muted than the “unapologetically plastic” iPhone 5c. Earlier this year, Apple did launch a more notably colorful iPhone variant in the form of the (PRODUCT)RED iPhone 8 and iPhone 8 Plus.
What’s not clear from Zhang’s report is whether he has any inside track on Apple’s actual plans. “One reasonable choice would be to add different colors,” he writes, describing a way for Apple to differentiate the handset. In other words, this could be pure speculation on his part.
Will colorful iPhones happen? Personally, I wouldn’t bet on it. As I wrote earlier today, Apple could be set to release a whopping six different iPhone models this year — although I wouldn’t be too surprised to see the iPhone SE 2 and the LCD iPhone actually turn out to be the same model. Since that’s already a lot of iPhones to stay on top of, would Apple really want to add the complication of new color lines to what is unlikely to be its top-selling smartphones? That’s especially true given that the iPhone 5c was, at least by Apple’s standards, a relative flop.
Would you like to see Apple release multicolored LCD iPhones this year? Let us know your thoughts below.
Source: Street Insider