Apple Music passes 40 million paid subscribers mark

By

Apple Music
There are now nearly 40 million paid Apple Music subscribers.
Photo: Apple

Apple Music appears to be narrowing the gap with Spotify when it comes to paid subscribers.

In a tweet this afternoon, Apple revealed that the total subscribers for its music service passed the 40 million mark during the same week Spotify’s stock went up for sale on the New York Stock Exchange.

Spotify has had nearly double the number of paid subscribers as Apple Music for the last few years. The service currently boasts over 70 million subscribers to Apple Music’s 40 million, according to a tweet from the company’s content director in France, Steven Huon.

Catching up to Spotify

While Spotify is beating Apple Music globally, Apple’s service is gaining ground fast in the US. Apple Music has reportedly been growing 5 percent every month as compared to Spotify’s monthly growth rate of just 2 percent

Apple media boss Eddy Cue said two weeks ago that Apple Music’s subscriber base is at 38 million, so it appears that the company is starting to add users at a faster rate. Cue also said that about 8 million listeners are trying Apple Music on a free trial basis. Huon and Cue’s numbers may not be exact.

Music videos were recently added to Apple Music as part of the iOS 11.3 update. The new feature gives music fans easier access to their favorite artists’ video content as well as exclusive content for Apple Music.