Is iPhone X really too expensive? We'll find out May 1. | Cult of Mac

Is iPhone X really too expensive? We’ll find out May 1.


Apple earnings
Mark your calendars for Apple's next earnings call.
Photo: Ste Smith/Cult of Mac

The date for Apple’s second financial earnings call of 2018 was revealed on its investors’ website today, setting Tuesday, May 1, as the big date.

Apple has reportedly been facing slumping iPhone sales amid waning demand for the iPhone X. Investors will find out just how bad (or good) the sales figures are when Tim Cook and CFO Luca Maestri go over all the numbers at 2 p.m. Pacific. Per usual, Cult of Mac will be here live-blogging the whole thing.

Apple’s first quarterly earnings report of 2018 fell just short of investors’ expectations. During the last call, Apple said it expected revenues to come in somewhere between $60 billion and $62 billion.

During Q1 2018, Apple sold 77.3 million iPhones. iPhone sales should come in around 50 million to 54 million units for last quarter.

Based on Apple’s guidance, the company should beat its revenue from Q2 2017. Analysts speculated in recent weeks that iPhone demand turned weaker than Apple expected. That could lead to lower-than-expected profits.

Apple reportedly might launch a new “blush gold” iPhone X in an attempt to pump up demand for its 10th anniversary iPhone.