Apple asked six filmmakers to create short videos that highlight the cababilities of the recently-released iMac Pro. The results debuted today: trippy, abstract films that are mesmerizing to watch.
All are quite short (under 30 seconds) and include a quick plug for the computer, and so could be turned into advertisements, either online on TV.
Apple described the project by saying, “To demonstrate the power of iMac Pro, Apple invited a group of renowned filmmakers, CG artists, and motion graphics designers to create a personal piece of work using its advanced technologies.”
Photo: Apple
Along with each short films is a brief making-of video with interviews of the artists. Not surprisingly, the people asked to participate are big fans. Erin Sarofsky said “iMac Pro is a computer for people who care not only about the work they produce, but about the way they produce it.” Another participant, Esteban Diácono, said “iMac Pro allows me to be more ambitious.”
All six films and the accompanying “behind the scenes” videos are available on Apple’s website, but not yet anywhere else, including YouTube.
Update: Apple has posted the films by Erin Sarofsky and Buck on its YouTube channel.
The “most powerful Mac ever”
The iMac Pro launched at the end of last year, with a price starting at $4,999 for an 8-core model, though there are also 10-, 14-, and 18-core versions of the desktop computer. The default model packs 32 gigabytes of RAM, 1 terabyte of SSD storage, AMD’s 8-gigabyte Radeon Pro Vega 56 video card, and a 27-inch Retina 5K display. In addition, it includes four Thunderbolt 3 ports for powering two 5K displays or four 4K displays at once, a 10-gigabit Ethernet port, four USB-A 3.0 ports, an SD card slot, and a 3.5mm headphone jack.
The price of Apple’s iMac Pro can extend all the way of to a startling $13,926.98 for the fully loaded version.
