Ahead of Thanksgiving on Thursday, Apple is launching its Apple Watch Activity Challenge for customers in the United States.
U.S.-based Apple Watch users who rack up a 5K workout this Thursday, November 23, will be rewarded with the 2017 Thanksgiving Activity badge and iMessage sticker.
The challenge can be undertaken using your choice of walking, running, or wheelchair on either the Apple Workout app or any third-party app, which stores data in the form of workout records on Apple’s Health platform.
Users will begin to get notifications of the new Apple Watch Activity Challenge from November 21, giving them a couple of days to plan a good Thursday route!
A year to be thankful for
Last year, Apple offered the same challenge, and has done variations of it to coincide with other holidays, such as Veteran’s Day.
While Apple hasn’t released any sales figures for the Apple Watch in the year since, during that time the smartwatch appears to have gone from strength to strength. Not only has the Apple Watch Series 3 added new iPhone free capabilities and greater levels of independence, but it is now the world’s top-selling watch.
According to recent figures from market research firm Canalys, it shipped approximately 3.9 million units in Q3 2017 — its best quarter so far.
Apple has also doubled down on marketing the Apple Watch as a fitness device, which makes challenges like this latest Thanksgiving challenge even more important.
Will you participating this Thursday? Let us know in the comments below.