As part of his trip to Europe, Tim Cook visited a forest in northern Sweden with a representative from one of the companies which supplies Apple’s sustainably sourced packaging.
On Twitter, Cook described the “breathtaking forests,” which he got to experience with employees from Iggesund Paperboard, a supplier that that has been working to provide Apple with packaging for its various devices for more than 10 years. As part of his trip, Cook symbolically planted some pine trees.
Cook also visited a factory where he met Henrik Sjölund, CEO of the company which owns Iggesund Paperboard. “This has been secret for so many years,” Sjölund told a local newspaper. “It’s nice to get some cred when he came and greeted us after more than ten years of development work together.”
The meeting came shortly after Apple published a new “Paper and Packaging Strategy” white paper, laying out the various measures the company is taking to lower the environmental impact its packaging has on the world.
Environmentalism has been a big theme at Apple under Tim Cook. Part of this has included helping protect forests, such as a five-year project in China that involves Apple managing 1 million acres of woodland.
Apple has also been named the most environmentally friendly tech giant by Greenpeace on multiple occasions — representing a major turnaround for a company once labelled Greenpeace’s pick for “least green” tech company. Earlier this year, Tim Cook accepted the Free Expression Award at the First Amendment advocacy Newseum, partly for the public stance he has taken on issues such as climate change and the environment.
Via: Business Insider