The new A11 Bionic processor that powers the iPhone 8 and iPhone X is the most powerful smartphone chip Apple ever created. But making a processor that’s perfect for AI tasks took some big bets by Apple.
In a new interview with the company’s SVP of hardware tech, Johny Srouji, and marketing boss Phil Schiller, Apple reveals how it took three years to come up with the perfect solution.
Schiller and Srouji told Mashable that the company starts development of its silicon by looking three years out. When the iPhone 6 and its A8 chip were introduced in 2014, Apple wasn’t even talking about AI on the mobile level. The company made a gamble early on that it would soon need a neural engine embedded in its chips to support features of the future.
“The process is flexible to changes,” said Srouji, explaining that if a team comes to him with a request that wasn’t part of the original plan the reaction is, “We need to make that happen. We don’t say, ‘No, let me get back to my roadmap and, five years later, I’ll give you something.”
Building the perfect processor
Photo: Apple
Designing its own silicon is one of the biggest advantages Apple has over its competitors. Rival smartphone-makers must build around chips created by other companies. Apple, on the other hand, can create a chip perfectly suited to its needs.
Basically, different divisions like Schiller’s marketing group or the display team approach Srouji’s team and tell them what they think they’ll need in three years. It’s then Srouji’s job to iterate on previous chip designs to make it possible or start from scratch.
The process isn’t always perfect, though. Schiller revealed that at times, Apple needed to push for changes originally unforeseen by its teams.
“There have been some critical things in the past few years, where we’ve asked Johny’s team to do something on a different schedule, on a different plan than they had in place for years, and they moved heaven and earth and done it, and it’s remarkable to see.”
Doing all of that pays off bigly for Apple. The A11 Bionic chip is so powerful, early benchmarks suggest its performance is on par with the new 13-inch MacBook Pro in some areas. That’s a ton of processing power in your pocket.
Apple’s not resting on its laurels, though. According to Srouji, the next big things are already in development.
“We’re thinking ahead, I’ll tell you that, and I don’t think we’ll be limited,” he said. But then he added: “It’s getting harder.”
Buster Hein is a freelance writer who lives in Phoenix, Arizona. Twitter: @bst3r.
7 responses to “Apple reveals epic 3-year drive to perfect A11 Bionic chip”
“Doing all of that pays off bigly for Apple.”
Please don’t normalize Donny’s abuse of the English language.
The president has been saying “big league” for years. Bigly is akin to Tina Fey’s slander of Sarah Palin, who never claimed she could see Russia from her porch. It’s a convenient way to dis someone with whom you disagree.
Three years ago: Hey when we do the tenth anniversary what should we call that chip..Bionic . Ok cool
they do the naming closer to when the phone comes out. It’s called Bionic because it has AI features
Why use Bionic from the 70’s, why not just say Ai chip? I get apple uses “silly” names all the time (Fusion, finder, touch bar, home pod,3D touch, secure enclave etc) but when grown men look like idiots on stage demoing animojis one has to realize these are simply less-capable gimmicks to sell more devices.
Apple missed the cloud that is dominated by others. All Apple users get is less capable Ai and prices rising by 300 dollars a pop.
Apple missing the cloud is actually much worse than Microsoft missing Smartphone 1.0
Bionic.
How 70’s and embarrassing.
70’s yes but coming into fruition is way better than just dreaming about it.