Services have become such an important revenue stream for Apple in recent years that the company decided to update its official business strategy today reflect its expanding money making machine.
In a filing with the SEC, Apple made a couple of changes to the description of its business. It’s the first time a major change has been made to the strategy since around 2014.
“The Company believes ongoing investment in research and development (“R&D”), marketing and advertising is critical to the development and sale of innovative products, services and technologies.”
Apple Services are big business
With iTunes, the App Store, iCloud, Apple Pay and Apple Music all bringing in money, Apple’s services alone are the size of a Fortune 100 company. As Apple’s iPhone user base continues to grow, services are becoming a bigger money maker for the company.
Services are also mentioned by Apple in the section about research and development. Apple notes that its R&D costs went up because of “headcount-related expenses” used to expand other R&D activities. The company lists services as one of the primary reasons to spend more on research.