Apple CEO Tim Cook set Twitter ablaze with speculation today — and all it took was a simple smiley face emoji.
Cook sent out a tweet with just a smiley face emoji this morning. No other context was provided, and the tweet got deleted shortly later, leading Apple fans on Twitter to wonder what the most powerful man in tech was really trying to say.
These are the most popular theories:
Theory #1: Cook got hacked
— Joan E. Solsman (@joan_e) May 3, 2017
Cook is usually very conservative with his tweets. He almost never goes to Twitter to post personal musings and happenings, but rather uses the service to promote positive stories about Apple. The uncharacteristic tweet could have been the result of his account getting hacked. But if it was a hack, they did absolutely no damage to Cook or Apple.
Theory #2: It was a mis-text
— Cabel Sasser (@cabel) May 3, 2017
Another unusual aspect of Cook’s tweet is that it was sent using a service called Cloudhopper, which allows users to tweet via text message. Twitter acquired the little-known Cloudhopper service in 2010. Most of Cooks tweets get sent via the iOS Twitter app or a web interface. The switch to Cloudhopper seems very odd and could indicate Cook was either trying out a new/old tool, or he simply sent a reply to a Twitter alert on accident.
Theory #3: Tim’s messing with us
"Eddy told me it'd be fun!" pic.twitter.com/s3Sw767ZHy
— Federico Viticci (@viticci) May 3, 2017
Apple’s Q2 2017 earnings report didn’t exactly wow Wall Street yesterday, even though the company posted growing revenues. Maybe Cook just wanted to distract us for fun. It certainly worked.