Smart hairbrush tells your iPhone if you’re not brushing properly

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You're brushing it wrong!
Photo: Withings/L’Oreal

CES2017 Every year at CES, there’s one gadget that epitomizes the crazier side of Silicon Valley’s “connected tech” smart devices mania.

In 2017, that prize may well belong to Withings and L’Oreal’s newly unveiled smart hairbrush — a device that critiques your hair-brushing technique, then feeds the results back to your smartphone.

To do this, the smart hairbrush relies on motion sensors for monitoring your brushing patterns, conductivity sensors for spotting whether your hair is wet or dry, and a microphone for identifying “manageability, frizziness, dryness, split ends and breakage.” The brush also vibrates if you use it too vigorously.

All this data gets sent to your iPhone, where an app gives you a hair quality score, tells you which parts of your brushing need work, and offers hairstyling products to buy.

Granted, we’re probably not the target audience for this, but if ever there was a device that summed up the wackier side of the world’s leading consumer electronics show, a smart hairbrush has to be it!

The product isn’t out yet, but will reportedly cost less than $200 and launch sometime in the middle of 2017.

Source: VentureBeat