November 24, 1999: Steve Jobs gets another feather in his cap when Toy Story 2, the sequel to the 1995 Pixar hit, debuts in theaters. It goes on to become the first animated sequel in history to gross more than the original.
While more a piece of Steve Jobs history than Apple history, the release of Toy Story 2 caps a spectacular year for Apple’s CEO.
The toys are back in town
Originally planned as a direct-to-video movie, Toy Story 2 turned out to be a massive hit for Pixar — and, by extension, for Jobs. The Apple co-founder was as engaged as he ever would be with the animation studio at this stage.
With the first Toy Story, Jobs’ main contribution was negotiating a distribution deal with Disney. (He also acted as a cheerleader/one-man focus group as the movie came together.) For the sequel, he arguably played an even bigger part in shaping the film.
In early 1997, it wasn’t even certain whether Pixar would make the movie itself or farm it out to a third party that could produce a stripped-down version to satisfy a home audience made up predominantly of kids.
Toy Story 2: A big hit for Pixar
Jobs, however, ultimately made the call for it to become a Pixar flick. He formed the film’s core production team by shutting down Pixar’s video game operations. He put the game team, which produced hit CD-ROMs Toy Story Animated StoryBook and Toy Story Activity Center, to work on the movie sequel.
Toy Story 2 also confirmed to Jobs that Pixar’s early successes were no fluke — and that the studio needed a bigger home. With Pixar honcho Ed Catmull, Jobs began looking for a new headquarters soon after the sequel hit theaters. They ultimately found what they were looking for in an abandoned Del Monte fruit-canning facility in Emeryville, California.
Given that Jobs passed away before Apple Park ever got properly started, developing the Pixar HQ was one of the most hands-on building projects he was ever involved with. It went against the idea of a traditional movie studio with multiple separate buildings. Instead, Pixar went with one large building based around a central atrium.
Anyone wanting to know where the philosophy behind the Apple Park spaceship campus (complete with its focus on random encounters) comes from, look no further!
One more thing about Toy Story 2
Toy Story 2 seems a relatively minor footnote in the Pixar pantheon, and the life of Steve Jobs in general. However, it’s interesting for another reason. Just four years removed from the original movie’s debut, it’s fascinating to look back and see how much had changed for Jobs during that time.
In 1995, he was still outside Apple, with two businesses that certainly didn’t look like big successes. Both NeXT and Pixar appeared to be money pits.
By 1999, Jobs had returned to Apple. He became a billionaire thanks largely to the success of Toy Story and Pixar’s subsequent IPO. And he was the feted mastermind behind hit products like the iMac G3 and iBook.
It’s appropriate that Toy Story 2 became a sequel that outperformed the original. This phase of Jobs’ life began his own second act. It proved much bigger and better than anything he achieved up until this point.