AT&T is planning to give away free Apple TVs to customers who sign up to DirecTV Now for at least three months, according to a new report. Those who commit to at least one month will receive a free Amazon Fire TV Stick.
The giveaways are part of a new device promotion that was detailed in leaked documents discovered by Variety. The documents also reveal which channels will be part of the DirecTV Now service, and other details about the on-demand video library.AT&T unveiled DirecTV Now earlier this year. The streaming service will offer more than 100 channels, with content from Disney, NBCUniversal, Viacom, A&E Networks, HBO, Discovery, and others for just $35 a month.
The leaked documents reveal some of the other channels included (but not all), like Bravo, Cartoon Network, CBS, Food Network, Fox, Galavision, Hallmark, MTV, Nickelodeon, and TNT. However, Variety warns this list could change before DirecTV Now actually launches.
It’s also worth remembering that the $35 a month subscription grants users access to a base package only, and not all channels will be included in that. It’s not yet clear which ones will be excluded, but there are some you will have to pay extra for.
The most exciting discovery is what AT&T is willing to give away to attract subscribers. Those who commit to at least one month of service at $35 will receive a Fire TV Stick worth $39.99. Those who commit to three months at $105 will get an Apple TV worth $149.
Again, it should be noted that these deals could change before DirecTV Now launches, so don’t get too excited just yet. But for now, at least, this seems to be what AT&T is planning.