Lonely red balloon stars in Apple’s new iPhone 7 ad

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Meet the star of Apple's new ad.
Meet the star of Apple's new ad.
Photo: Apple

Apple has been quick to tout all of its amazing new hardware in its iPhone 7 ads, but the company’s latest spot is all about software. And balloons.

The new expressive messaging features of iOS 10 take the spotlight in Apple’s new ad that features a lonely red balloon drifting across the globe before meeting up with hundreds of its balloon friends to throw an iMessage party for one special person.

Check it out:



Even though Apple has dubbed it an iPhone 7 ad, anyone with an iPhone or iPad running iOS 10 can take advantage of the new messaging effects. To add a burst of balloons to your texts, simply hold down on the send button to bring up the option to send balloons, confetti, fireworks, a laser show or a shooting star.

For more tips and tricks, check out Cult of Mac’s iOS 10 guide for info on all the new features.