Apple has been quick to tout all of its amazing new hardware in its iPhone 7 ads, but the company’s latest spot is all about software. And balloons.
The new expressive messaging features of iOS 10 take the spotlight in Apple’s new ad that features a lonely red balloon drifting across the globe before meeting up with hundreds of its balloon friends to throw an iMessage party for one special person.
Check it out:
Even though Apple has dubbed it an iPhone 7 ad, anyone with an iPhone or iPad running iOS 10 can take advantage of the new messaging effects. To add a burst of balloons to your texts, simply hold down on the send button to bring up the option to send balloons, confetti, fireworks, a laser show or a shooting star.
For more tips and tricks, check out Cult of Mac’s iOS 10 guide for info on all the new features.