Apple continues to boost iPhone 7 orders


iPhone shipments are down, but not as much as you might think.
Photo: Ste Smith/Cult of Mac

Apple has reportedly upped its component orders for the iPhone 7 and iPhone 7 Plus, resulting in manufacturers receiving 20-30 percent higher orders than they were expecting.

The report cites sources from Taiwan-based touch panel makers, which includes the companies TPK Holding and the Foxconn-owned General Interface Solution (GIS). Both of these companies have previously shared touch panel orders, although Apple is allegedly relying more heavily on GIS.

Even with these increased orders, however, it is unlikely that the iPhone 7 family of devices will hit the highs of last year’s iPhone 6s. iPhone 6s shipments in the second half of last year are estimated as being between 85-90 million units. Meanwhile, shipments of the iPhone 7 and 7 Plus are expected to hit 80-84 million during the latter half of 2016.

Recently, the chairman of iPhone 7 assembler Pegatron said he was “cautiously optimistic” about how Apple’s next-gen smartphone is faring in the market place.

Last week, German market research firm GfK claimed that there has been a 25 percent drop in iPhone sales outside the U.S., compared to sales of the iPhone 6s. Analysts in Taipei have also suggested that Apple is likely to ship between 201-204 million handsets this year, compared to 230 million last year.

While no-one seems to disagree that the iPhone 7 will wind up not faring quite as well as last year’s record-breaking iPhone 6s, today’s report indicates that the shortfall may not be quite as sizable as some as predicting.

Source: Digitimes