September 22, 2014: Apple notches a new sales record with iPhone 6 and iPhone 6 Plus, selling a massive 10 million units in the first weekend the handsets go on sale.
The eagerly anticipated phones bring a redesigned form factor that will persist for years, including larger 4.7-inch and 5.5-inch displays that lure phablet fans. The iPhone 6 and 6 Plus also boast an A8 chip, improved iSight and FaceTime cameras, and — significantly — Apple Pay.
Climbing higher and higher
“Sales for iPhone 6 and iPhone 6 Plus exceeded our expectations for the launch weekend, and we couldn’t be happier,” Apple CEO Tim Cook said at the time. “We would like to thank all of our customers for making this our best launch ever, shattering all previous sell-through records by a large margin.”
Although Apple toppled the iPhone 6 sales record just a year later with the iPhone 6s, that device had the advantage of going on sale in China on day one — which regulatory delays stop the iPhone 6 from doing.
Supply constraints also put a crimp on iPhone 6 sales.
“While our team managed the manufacturing ramp better than ever before, we could have sold many more iPhones with greater supply and we are working hard to fill orders as quickly as possible.”
Still, the iPhone 6’s opening weekend sales of 10 million units compared favorably to the 9 million racked up by the iPhone 5s and 5c a year earlier (and the 5 million milestone set by the iPhone 5 before that). By comparison, the original 2007-era iPhone recorded first-weekend sales of “just” 700,000 units.
iPhone 6 launch: The end of number reporting
In some ways, the iPhone 6 and 6 Plus represented the peak of Apple’s launch-weekend frenzy. Today, Apple no longer makes a big deal about topping its opening-weekend numbers each and every year.
However, along with keen Apple fans being able to queue and get exactly the iPhone of their choice on launch day, we kind of miss the lack of post-weekend numbers if we’re totally honest! Even if it does make sense for Apple to not keep setting nigh-insurmountable records each year…