Jim Cramer: iPhone 7 has ‘least amount of hype’ for any iPhone in history

CNBC’s Jim Cramer has been very bullish about AAPL in the past, but he’s not sounding so sure about the iPhone 7. In fact, on CNBC’s Squawk on the Street show this morning, Cramer said that there was the “least amount of hype” ahead of tomorrow’s Apple event for any iPhone debut he could remember.

“The press ahead of this is like unless you’ve cracked your screen, you’re not going to buy it,” Cramer said, referring to the iPhone 7.

There, “obviously isn’t a lot of excitement about this,” he added, and opined that the Apple Watch 2 had better impress because the next-gen iPhone sounds like its, “just going to be okay.”

Cramer’s not unrepresentative of pundits discussing the iPhone 7, and even Apple itself seems to have only recently found a renewed faith in the device and bolstered orders by 10 percent.

However, these kinds of predictions could ultimately wind up being the best thing for Apple. If Apple is able to over-deliver at tomorrow’s media event, in the same way it did at its recent Q3 earnings, Apple could see a spike in its share price — currently standing at $107.83.

I guess we’ll find out tomorrow. But depressed opinions about the fact that the iPhone 7 is going to disappoint could, ironically, wind up helping Apple.

Source: The Street

Luke Dormehl

Luke Dormehl is a U.K.-based journalist and author, with a background working in documentary film for Channel 4 and the BBC. He is the author of The Apple Revolution and The Formula: How Algorithms Solve All Our Problems … and Create More, both published by Penguin/Random House. His tech writing has also appeared in Wired, Fast Company, Techmeme and other publications.