Amazon is looking to launch its own Amazon Echo-exclusive streaming music service, and according to a new report the company might beat Apple to the much-sought-after $5 per month subscription price point.
For those who don’t remember, one of the big rumors about Apple Music was that the company wanted to charge users five bucks a month, based on the idea that the average iTunes user spends $60 per year on downloaded music, which translates to $5 per month.
However, the plan was shot down by record execs and Cupertino settled on its $10 price point for Apple Music (although students can get it cheaper than that).
Amazon’s service is said to be unlimited and ad-free, although it will be constrained to Echo players and won’t work on phones.
It’s definitely an interesting idea, given that conventional wisdom states that users want to be able to take their music with them everywhere — but time will tell whether this turns out to be more Fire Phone (i.e. terrible business decision) or Amazon Prime Day (brilliant business decision).