Apple ‘working rapidly’ to bring Apple Pay to more markets

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Apple wants to bring Apple Pay to every major market the company operates in.
Photo: Jim Merithew/Cult of Mac

Jennifer Bailey, VP of Apple Pay, says that Apple is “working rapidly” to expand the company’s mobile payments system way beyond the six countries it currently operates in.

“Our goal is to have Apple Pay in every significant market Apple is in,” Bailey said in a new interview.

Currently Apple Pay is live in the U.S., Canada, the U.K., Australia, China and Singapore — with the latter market expanding its presence significantly this week so that it covers more than 80 percent of credit and banks cards.

Apple has announced that it plans to bring Apple Pay to Hong Kong soon, but no date has yet been revealed. Other markets likely to follow suit are France and Brazil, while India would clearly be another market Cupertino would love to crack.

“First, we look at the size of the market for Apple products,” Jennifer Bailey told TechCrunch, when explaining how Apple chooses its new markets. “We also look at credit and debit card penetration, and [existing] contactless payment coverage.”

While Apple Pay isn’t yet the dominant force that it could one day potentially become, Bailey says that she is “really excited about the momentum” it has gathered so far in markets where it is available.

Are you a regular Apple Pay user? If so, how have you found the service thus far, and what would it take for you to use it even more? Leave your comments below.