Apple opened its first retail stores 15 years ago today

Apple opened its first retail stores 15 years ago today


San Francisco Apple Store Line
Customers queuing outside an Apple Store in San Francisco.
Photo: Jim Merithew/Cult of Mac

Fifteen years ago today, Apple opened the doors of its first two brick-and-mortar retail stores in McLean, Virginia and Glendale, California.

For a trip down memory lane (a nice way of saying “a way to make you feel really old”), check out the below video of Steve Jobs offering a personal guided tour of what customers setting foot in an official Apple Store could expect.

While plenty has changed in the years since — from an aggressive expansion program overseas, and a new retail boss in the form of Angela Ahrendts, to a recent Jony Ive-designed makeover — one thing that has stayed the same is Apple’s focus on customer experience.

Considering how much of a gamble it seemed at the time, the Apple Store experiment has been a tremendous success — and something rival companies like Samsung and Microsoft have been totally unable to match, despite their best efforts.

Do you have a favorite Apple Store? Leave your comments below.

Via: Time


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