Apple unleashes improved MacBooks, now in rose gold


MacBook lineup
Aren't they stunning?
Photo: Apple

Update: As several readers have pointed out, right now Apple’s “buy” page appears to be down for its new MacBooks. Either the company’s not quite ready to make the MacBooks available for sale or someone in Cupertino is costing Apple thousands and thousands of dollars.

Apple today unveiled its new MacBooks, boasting the latest Intel processors, improved graphics, faster flash storage and an additional hour of battery life.

The new 12-inch notebooks are available in four different aluminum finishes, including gold, silver, space gray and — for the first time ever — rose gold.

On the graphics front, the updated MacBook features sixth-generation dual-core Intel Core M processors up to 1.3 GHz, with Turbo Boost speeds up to 3.1 GHz, and faster 1866 MHz memory. New Intel HD Graphics 515 chips meanwhile offer up to 25 percent faster graphics performance.

The improved MacBook is available for purchase today on, and will arrive in brick-and-mortar Apple Stores tomorrow. You can find out more details here. Prices start at $1,299.

In another change today, Apple made 8GB of memory standard across all configurations of its 13-inch MacBook Air line.

Do you plan to pick up one of the new MacBooks? Leave your comments below.