HP is convinced its new laptop will be a MacBook-beater

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12-inch MacBook
HP is desperate to out-Apple Apple.
Photo: Jim Merithew/Cult of Mac

Stop me if you’ve heard this one before, but a rival tech company is invoking Apple’s name when it comes to claiming its latest products are going to be the greatest yet created.

This time it’s HP, which is set to unveil a new notebook this week that many predict will be even slimmer than Apple’s ultra-thin MacBook.

“For years, Apple has been seen as the innovator and the driver of innovation,” said Ron Coughlin, president of HP’s personal systems group. “HP is really taking over that mantle.”

HP hasn’t revealed any details yet, but we won’t have long to wait, since the laptop will be shown at Versailles’ International Luxury Conference this Tuesday.

As with most of the companies which invoke Apple’s name when releasing a new product (*cough* Samsung *cough*), HP’s efforts to release a slimmer laptop than Apple is more symbolic than anything. Choosing the segment of the market interested in ultra-thin ultra-light notebooks is targeting a niche, but HP is desperate to prove that it can out-innovate Apple when it comes to notebooks.

Why does it matter so much? Because like virtually all non-Mac PC makers, the company is suffering from a decline in interest. HP’s revenue fell by 12 percent in the fiscal quarter ending January. Mac sales, on the other hand, continue to defy the overall PC industry downturn.

How much of a difference does the thinness of a laptop make when you’re buying a new laptop? Leave your comments below.

Source: WSJ