Apple avoided a potentially embarrassing incident by altering OS X marketing materials on its website to make the word “click” in the slogan “There’s more to love with every click” look … well, less like a certain term for the male sexual apparatus that begins with a “D.”

The extra line of CSS code on the page — a “span” HTML tag around the possibly offensive word — adds an extra bit of space between the first two letters of “click,” demonstrating that Apple’s perfectionist streak isn’t limited to the company’s products only.

OK, so compared with Apple’s current privacy battle with the FBI, this is far from the week’s biggest story. But I thought it was worth sharing with readers since a) it made me chuckle on a Friday, and b) it’s yet another reminder of the kind of attention to detail that Apple has always prided itself on.

This isn’t too unusual as far as Apple behavior goes. One thing that’s always impressed me about Apple is the way that even high-level execs pay attention to the kind of details that would normally be considered “beneath them” in other companies — whether that be Steve Jobs spending hours working with marketing teams to make sure the exact right phraseology was used on the Apple website (right down to the punctuation), or Tim Cook reportedly playing a key role in fixing Apple’s previously tinny “hold music” on the phone after being told about it by a customer.

Then again, Apple has always been a bit sensitive about possibly naughty words — going right back to 2010, when its iBooks copy of Moby Dick referred to a “s***m whale.”

Via: TechCrunch