Apple didn’t shell out for a super-expensive Super Bowl commercial last night, but CEO Tim Cook still managed to bring tons of attention to the iPhone — just not in the way he intended.
Celebrating the Bronco’s ugly victory over the Panthers last night, Cook tweeted a picture of the post-game festivities from the 20 yard line. It’s a position millions of people would’ve died to be in, but the only thing Twitter seemed to care about was how horribly blurry Tim’s photo turned out, leading to a flood of “shot on iPhone” jokes.
Check out Twitter’s mean reaction to Cook’s photography skills:
— Soju Boy Tell 'Em (@andykoh_) February 8, 2016
— Saffat Bokul (@MenaceSlinger) February 8, 2016
— Mark Freeman (@markfreeman) February 8, 2016
— Timos Kouremenos (@timkour) February 8, 2016
— Eduards Sa (@theedik2) February 8, 2016
When you’re CEO of the world’s most valuable company, the haters are inevitably gonna hate. But damn, some people act like they’ve never taken a horrible picture in their lives.
Cook redeemed himself two hours later with another photo that was actually in focus:
— Tim Cook (@tim_cook) February 8, 2016
Update: Tim Cook has now deleted his blurry Super Bowl photo from Twitter.