Now available in more than 100 countries, Apple Music has reportedly hit 10 million paid monthly subscribers.
Provided these numbers are accurate, Apple Music now has a little under half of Spotify’s 25 million paid subscribers.
Last time Apple released official numbers about Apple Music, the service had a respectable 6.5 million subscriber base. Last year, respected music business analyst Mark Mulligan claimed Apple Music would hit 8 million subscribers by the end of 2015 — and an impressive 20 million paying customers by the close of 2016. Given the new report, those latter figures now look within reach.
Over the holiday season, Apple Music got a good boost when Taylor Swift (an artist with her own history with Apple) debuted her concert movie, The 1989 World Tour Live, exclusively on Cupertino’s streaming music service.
Are you using Apple Music? Leave your comments below.
Source: Financial Times
Luke Dormehl is a U.K.-based journalist and author, with a background working in documentary film for Channel 4 and the BBC. He is the author of The Apple Revolution and The Formula: How Algorithms Solve All Our Problems … and Create More, both published by Penguin/Random House. His tech writing has also appeared in Wired, Fast Company, Techmeme and other publications.
3 responses to “Apple Music hits high note with 10 million paid subscribers”
I love Music. One app for everything, a good radio station, streaming, my personal collection, and new music and exclusives on Connect. They have it very well thought out compared to Spotify, which I always hated using.
Agreed…love the app and the service. Totally great to see Apple stick it right into the naysayers’ asses.
I hope they counted Apple Music subscribers better than Apple News.