Apple’s unsung hero Jeff Williams is named new Chief Operating Officer

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The man described by Fortune as
The man described by Fortune as "Tim Cook's Tim Cook."
Photo: Apple/Cult of Mac

Apple today announced a bit of a corporate reshuffle — with Jeff Williams named Chief Operating Officer, VP of Hardware Technologies Johny Srouji getting a boost up to Senior Vice President level, and Phil Schiller expanding his role as Senior VP of Worldwide Marketing to include running the App Store across all platforms.

“We are fortunate to have incredible depth and breadth of talent across Apple’s executive team,” Tim Cook said in a statement. “As we come to the end of the year, we’re recognizing the contributions already being made by two key executives.”

Cook describes Williams as, “hands-down the best operations executive I’ve ever worked with.” As the guy Fortune once described as “Tim Cook’s Tim Cook,” we have written previously about how Jeff Williams may very well be Apple’s most unsung hero.

Apple’s CEO also notes how Johny Srouji’s, “team delivers world-class silicon designs which enable new innovations in our products year after year.”

Apple finally announced that advertising executive Tor Myhren will join the company early in the New Year as VP of Marketing Communications, reporting directly to Tim Cook. Myhren is taking over his role from Hiroki Asai, who is retiring after 18 years in graphic design and marketing communications roles at Apple.

Source: Apple