Apple is reportedly working to create its own mobile GPU, a new report claims.
The report suggests that Apple has been working for several years to create an in-house graphics chip, using its chip design talent — shown previously when the company announced its first Apple-developed ARM-based CPU cores.
By building its own graphics chips, Apple would have a definite advantage in the phone and tablet market, which could conceivably give it even larger profit margins, provided it is able to build the chips to its own specification standards.
This isn’t necessarily easy, however. Samsung has tried to build a mobile GPU for more than half a decade, and so far has been unsuccessful.
Currently Apple uses various PowerVR graphics chips developed by Imagination Technologies, which it would be able to part ways with if it could build its own GPU.
While I wouldn’t expect an Apple in-house GPU to be here by iPhone 7 time, it’s interesting to note just how much of the manufacturing process the company is looking to bring under its own roof.
Source: Fudzilla
Via: GforGames
Luke Dormehl is a U.K.-based journalist and author, with a background working in documentary film for Channel 4 and the BBC. He is the author of The Apple Revolution and The Formula: How Algorithms Solve All Our Problems … and Create More, both published by Penguin/Random House. His tech writing has also appeared in Wired, Fast Company, Techmeme and other publications.
4 responses to “Apple to take GPU design into its own hands”
Makes sense in the context of Metal too
Samsung struggling isn’t something to compare to, surely?
Apple already owns a big portion of Imagination Technologies, along with Intel. Why not buy he whole thing? Maybe this isn’t about wanting a gpu inhouse but but a preventative move. Could Apple foresee problems with ITs roadmap that makes it want an out? What if IT was acquired by Samsung?
if apple is successful tis would be a game changer…