People aged 16 to 30 spend around 3.2 hours per day on mobile devices like iPhones and iPads, according to a new study by global market research company TNS.
That translates as 49 days out of the year staring at miniature screens — with people reported to look at their phones a massive 150 times daily.
Well, when you put it like that…
Interestingly, the study also has a few stats on app usage. TNS claims that the average smartphone has 60 to 70 apps installed on it, although only 10 percent of these are regularly used by the phone owner. Social media and watching videos online are described as the two main usages of mobile devices.
Sadly there is no information about whether the mobile devices in question are iOS or Android, which I think would make for interesting reading due to the different amount of engagement often reported on the two platforms.
“We have … lost the ability to be bored and be quiet, and we are entertaining ourselves in micro-minutes, watching videos or reading funny stories,” said TNS Sydney executive director Alistair Leathwood, who was involved with the study.
As someone who barely fits into the 16 to 30-year-old demographic, I think my personal experiences fit pretty much exactly with these findings — although I’m not sure I check my phone 150 times daily. In particular, I can empathize with the constant need to be entertained, with my iPhone used pretty much constantly for Audible books or podcasts if I’m out on a walk, cooking dinner, mowing the lawn or similar.
How does everyone else feel this study sums up their iPhone experience? Leave your comments below.