Apple made more in 1.5 minutes than Steve Jobs did this weekend

Apple makes more in 1.5 minutes than Steve Jobs did this weekend


Michael Fassbender is Steve Jobs.
Times are tough for Aaron Sorkin's Jobs biopic.
Photo: Universal Pictures

It’s not exactly a shock to hear that Aaron Sorkin’s notorious box office flop Steve Jobs had another disastrous weekend at the box office. But exactly how poor a weekend it had may be something of a surprise.

Now playing on just 326 screens (after being dumped from thousands due to poor earnings), the semi-biopic earned only $394,000 this past weekend.

To put that in perspective, it’s only a little over 1/100 of what Spectre made during the same period, less than Steve Jobs earned when it was playing on just four screens in Los Angeles and New York earlier this year, and slightly less than Apple brings in in revenue in one-and-half minutes. Yikes!

According to this handy infographic, Apple rakes in $4,540 per second. Yes, I know that we’re comparing Apples to oranges here (Apple’s international earnings versus U.S. box office), but it’s still a reminder of how crazily successful Apple is… and how underwhelming this movie has proven as a financial investment.

I’ve written at length about the reasons Steve Jobs has failed as badly as it has — despite its early glowing reviews. Personally I enjoyed it a lot more than Spectre, despite noting the multiple inaccuracies in it (as well as the macro inaccuracy that young Steve Jobs = the same guy who turned Apple around from 1997 onwards).

With that said, I think it’s fair to say by now that it’s going to be a long, long time before its investors ever get their money back — particularly when you consider the total earnings don’t take into account marketing costs (probably another $30 million on top of the budget) and exhibitor costs.

Source: Box Office Mojo


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