Best Buy begins taking Apple TV preorders


Reboot your Apple TV with style.
Apple TV will be available in Best Buy from November 4.
Photo: Leander Kahney/Cult of Mac

Apple made its refreshed Apple TV available for pre-order earlier this week, and now Best Buy is also accepting pre-orders for the next-gen streaming set-top box.

As with Apple’s official pricing, the 32GB model will set customers back $149.99, while the 64GB version costs $199.99. Best Buy notes that the product will be available for in-store pickup from November 4.

Apple began sending out advance developer units of the surprisingly-repairable Apple TV earlier this month. It features an advanced touchpad remote control, Siri integration, and its own dedicated App Store. Apple started accepting tvOS apps late last week.

Best Buy CEO Hubert Joly has previously credited strong demand for Apple devices for its recent impressive earnings — which beat Wall Street expectations with a reported 3.8 percent rise in domestic sales.

Best Buy is in the process of updating its Apple mini store-in-stores at 740 Best Buy locations around the U.S. This involves adding new fixtures and additional display tables for iPhones, iMacs, iPads, and possibly Apple TVs. The work has been completed at around 350 stores so far, but will be finished in an extra 170 stores in time for the holidays.