Congratulations — it’s iPhone Day 2015!
Tim Cook is already up and tweeting about the big Apple keynote that will go down today in San Francisco. We’ll be here liveblogging the entire thing, mixing all the dull wit and pithy snark we can muster for the iPhone 6s. The event starts at 10 a.m. Pacific but we’ll be getting started well before that — and we won’t stop until every last new iPad and iPhone has been announced.
For a quick recap of what to expect from today’s keynote, check out our roundup of all the announcements Apple will make, including the long-awaited iPad Pro.
Today’s event promises to be Apple’s biggest event of the year, so turn on the stream on your Apple TV and join us in the liveblog below:
“One (more) Republic…”
Watch that reverb, dudes.
One Republic?! what a let down… I wanted someone either way better or much much worse.
OMG … one of Tim’s absolute favorite bands is about to play …
Tim Cook calls out the Apple teams for recognition. “They worked so hard on these products,” he says.
iPhone 6s and 6s Plus preorders start Saturday, September 12, with phones hitting stores September 25 in the United States and several other countries. iOS 9 will be available September 16.
Sign me up for the iPhone Upgrade Program! So stoked that it includes Apple Care+ too!
Pricing for iPhone 6s and 6s Plus will be same as previous models when bought on-contract. Everything else moves down a notch.
Apple’s new “Move from Android” app, which will be available in Google Play, will make it easier than ever to switch to the greatest smartphones on the planet. “It’s the neighborly thing to do, right?” Schiller jokes.
Apple is introducing a new technology called Live Photos as well. Photos captured will now move when you hard press on the iPhone 6s display. Sound is also captured to give them a more live feeling. You don’t even have to do anything different to take a Live Photo, just take a regular photo and the iPhone does all the work on the backend by capturing a second and half on each side of the capture moment. Live Photos can be set as backgrounds on your Apple Watch too.
I hope to see less of them, Lewis.
Ever seen a GIF, Rob?
I”m wondering why we want live photos?
Apple’s really into moving cars as a demonstration of photography prowess this event.
Big applause for the macaw picture. The new sensors looks fantastic.
Apple always has to explain it’s crazy-good camera tech. “Deep trench isolation” is sexy.
Apple is adding an A9 processor, which is 70% faster than the A8 processor. Apple also built the M9 motion co-processor directly onto the chip. Now that it’s embedded the co-processors will always be on. iPhone 6s comes with a 2nd-gen Touch ID sensor, making fingerprint scans take 2x faster.
Well, she tried.
Did she, though, Lewis?
Siri made a funny.
3D Touch in this new game actually looks really cool. Light presses to zoom in an out. Hard press to switch weapons. The graphics are ridiculously smooth too.
More hardcore games just got a push from new 3D touch hardware. Not sure most people care, though.
Users can lightly press on object and content in apps to peak at on the screen within an app, rather than jumping around from screen-to-screen. It also lets you take action in apps without even opening them. For example: you can hard press on the camera app to automatically jump to the selfie camera.
Anyone else notice how they just stealth-announced the El Capitan release date?
It’s September 30, by the way. Did we know that?
Hey, Taptic feedback.
iPhone 6S is just a huge Apple Watch with no strap and a lot more functionality. What a rip.
I’ll make you sorry, Rob.
The Force is strong with this one. #sorrynotsorry
Peek and Pop register different force levels of touch.
Peek! And Pop!
3D Touch can recognize force to enable new gestures. It works on the homescreen to give you shortcuts.
The iPhones 6s has a new dual-ion exchange glass to support a new experience for multi-touch called 3D Touch.
3D Touch is the new Multitouch.
Still no sapphire glass, though.
The iPhone 6s and iPhone 6s Plus are made of 7000 series aluminum. They come in silver, gold, space gray and rose gold.
Notice the shout-out to the teams that worked hard on these new iPhones. Well, done, Apple.
“The only thing that’s changed is everything.”
Apple’s really upping its buzzquote game for this event.
“No product is more about innovation than the iPhone,” says Cook. “We have changed everything about these new iPhones.”
Really sorry, 6S Marketing.
Those might be infinity scarves!
“How do you follow success like this,” Tim asks before showing a new video.
Apparently the answer is animated wallpapers and new pink model.
iPhone grew 75 percent in China while the rest of the market was down 4 percent? That’s huge.
iPhone is growing 3X faster than the rest of the industry. In China it’s killing it even more than that.
Thought they were going to hold that for the “one more thing.”
Oh, right! New iPhone!
Next up, the device we all came here to see: iPhone 6s.
New Apple TV hardware is pretty much exactly as predicted. Slightly bigger. Same ports. Remote works with Bluetooth 4.0 and is rechargeable via Lightning.
There are two models. 32GB for $149 64GB for $199. Goes on sale in late October.
New SDK for Apple TV apps is available today so developers can start making games now.
I wonder if resuming games on the Apple TV will rely on iCloud saves, or just Handoff.
Continuity on Apple TV is awesome! Play a game on your way home, pick it up on the TV when you get home.
Maybe one day, you’ll be able to watch two soccer games at once and fall asleep twice as fast.
Yes, Rob. Twice the boredom at once.
Are two screens of baseball actually twice as good as one screen?
If i was a baseball junkie, the MLB TV app would be the most beautiful thing ever created. All the stats you could want and you can watch two games at once.
Apple TV will help you watch all of the sportsballs. Splitscreen to watch multiple MLB games simultaneously. Coming soon for NHL!
Boy, that Gilt presentation was brief, cogent, and informative.
More of that, please.
Are HSN and QVC worried right now? Probably not. Unless Gilt starts offering a crapton of tacky, turquoise jewelry.
If Gilt on Apple TV makes shopping from the couch even easier, “guilt” might be appropriate.
They love DEALS, Evan. Deals. Because they spent all their money on the iPad Pro.
I heard that as “Apple customers love guilt.”
Beat Sports is like Wii Sports set to music. Games on Apple TV just got family-friendly, which is how Nintendo disrupted the console world with the original Wii.
Congratulations, Apple: You’ve made the Nintendo Wii.
Beats Sports by Harmonix looks just like Wii Sports with some Rock Band thrown in for a little extra fun.
Harmonix is making a rhythm game? Get right out of town.
Crossy Road developer is up on Apple Stage. Woo! Great game on the big screen is a no-brainer. Multiplayer makes it even better – couch co-op is the way to do it.
Guitar Hero is coming to Apple TV! I didn’t know they even still made that game.
Here comes the first wave of Apple TV apps built on tvOS.
The sports scores and weather updates are cool, but I’d be more likely to do that with my iPhone I think than the TV.
Using the new remote’s touchpad swipe through video on Apple TV looks like a convenient way to fast-forward or rewind. And asking Siri “what did she say?” will be a boon to anybody who’s ever been baffled by mumbling actors or muffled dialogue. Gonna be great for anybody who’s still trying to figure out what Bane said in “The Dark Knight Rises.”
Oh, gods, not the obligatory sports scores screens.
Filtered search is kind of amazing.
The shaking thumbnails are how Apple TV shows what you’ve selected, rather than the outline. Gee-whiz cool, but not essential. Same as all those HD video screen savers.
What is the point of the shaking movie posters?
“The movement matches my thumb on the trackpad, it’s so cool.” But why?
Apple Music on my HDTV? Yes, please. That’s got the best speakers in the house.
Don’t forget iTunes!
Siri now searches for content across multiple providers, but for now it’s limited to Netflix, Hulu, HBO and Showtime. (edit: and iTunes, duh. Thanks Lewis)
New remote has 6 buttons: a volume rocker, Siri button, play button, menu, and power button. The track pad at the top is sleek and allows you to slide through TV shows and other content.
Everything starts with voice and touch, Eddy.
Uncle Eddy on stage, unbuttoned cuffs and all.
There they are! Games on Apple TV. Finally.
The new remote looks even better than I thought it would! And it doubles as a game controller.
Here’s what we can expect from the new Apple TV, per Tim: Powerful hardware. Modern OS. New user experience. Developer tools. App Store.
Tim Cook says the TV experience has been standing still while innovation has been thriving in the mobile space. “Today, we are going to do something about that!” says Time. “We believe the future of television is apps.”
Apple TV time. I really hope they’ve cracked it for real. No more half-measures, Apple.
I hope they nailed the audio for the iPad Pro. It’s always been a bit disappointing. They’re talking big — 3x audio volume of previous iPad — and Ive says the speaker housings are machined into the body of the device. Plus other magic!
$100 bucks for an amazing stylus that recharges on the iPad itself? That’s cheap.
iPad Mini 2 only costs $269. The iPad Mini 4 is starting at $399 and comes with all the specs of the iPad Air 2.
but the most useful part of it — the keyboard and pencil — cost a lot extra.
Still incredibly affordable at $749 for base model. That’s not a whole lot more than iPad Air 2. I was thinking it would START at a thousand. It’s an iPad that will replace your Macbook Air.
This is a super pricey tablet. Maybe too pricey? It’ll cost $1,069 to get a keyboard, stylus and iPad Pro with just 32GB. The MacBook Air starts at $999.
I mean, I totally want one. But it’s going to hurt my bank account so much…
A couple other iPad Pro stats during Shiller’s wrap up: 8MP iSight Camera. Touch ID. 802.11ac WiFi.
It comes in silver, gold and space gray. Will be available in November.
Price starts at $799 with 32GB of memory. The Pencil costs $99. Smart Keyboard $169.
Yes, yes. It’s Eco friendly. But how much?
But it will be soooo much better when you can actually see it on the iPad Pro right in the doctor’s office. How long do you think it will take for your average M.D. to bone up on this software?
“A precise tear on the meniscus” – nothing you ever want to hear from your doctor.
Spoke too soon, now she’s editing her model with pin-point precision using the Apple Pencil and it looks really freaking cool.
Adobe’s new suite of applications built just for iPad Pro will put great power (and TypeKit fonts) at designers’ fingertips. Facial recognition is built into the retouching engine of new Photoshop Fix app, says Adobe’s Eric Snowden, so you can turn that smile on the model’s face upside down right on the tablet. “It’s insanely fast on the new iPad,” Snowden said.
Rob’s right — looks amazing.
Two of the last three demo-ers haven’t even touched the Apple Pencil. Is that a bad sign?
Apple’s finally bringing a woman on stage after having 7 white dudes come up.
Oh, Buster – you’ve never tried to build a magazine layout, have you?
So I kind of just tuned out during this Adobe guy’s demo, but the crowd was really excited at the end… maybe because it was finally over.
These Adobe layout and design tools are freakin’ amazing! Gestures, pencil, multitasking – all brilliant.
Adobe demo – he’s still using his fingers to draw on the screen; avoiding that Apple Pencil?
Microsoft’s guy was even wearing an Apple Watch. My how things have changed.
When was the last time Microsoft showed up at an Apple event? Maybe when Jobs brought Bill Gates out via satellite to announce Office support?
In all my iPad multitasking dreams, I’ve never fantasized about Microsoft Word and Excel up on the screen at the same time.
Dead silence when Microsoft logo shows up.
Holy shit! Apple is putting Microsoft on stage at it’s event. Because these dudes know productivity.
I wish it had a feature like the LiveScribe 3 smart pen that lets you write on paper and digitizes it to. your computer.
“Precision that actually gives you the ability to touch a single pixel,” says the Ive voiceover. OMG we will be touching pixels!
My girlfriend just said, “There wasn’t a single female hand in that entire ad. Dammit.”
Doesn’t sound like force touch is built into the display? Force is measured more by the Pencil
iPen would have been better.
First mention of Force data for new iPad Pro – ApplePencil will use this to draw variable lines and such.
“Apple Pencil” would have been a pretty good punchline. Apparently it’s real. And here comes Jony Ive, with one of his voice-of-god voiceovers, to sell the stylus.
I don’t think the laughter was the reaction Phil was hoping for. #ApplePencil
It’s remarkably simple looking, and it’s called ‘Apple Pencil.’ The name drew some laughs from the audience.
Here comes the Apple stylus…
The iPad Pro comes with it’s own physical keyboard, called ‘The Smart Keyboard.’
“This is unlike any keyboard you’ve ever used before,” promises Schiller. The keyboard attached with new connector on the bottom of the device, called the smart connector that carries power and data.
Finally! A keyboard for your iPad, made by Apple! The Smart Keyboard. No more pairing nightmares with physical keyboards. Hoorah.
It gets 10 hours of battery life. There’s also a new stereo system with four different speakers that adjust based on how you’re holding it.
The iPad Pro is faster than 80% of portable computers sold on the market today.
Inside, the iPad Pro packs an A9X processor. 64bit chip. 2x faster storage performance. It’s 1.8x faster than the A8X it’s replacing, giving it desktop chip performance.
Phil Schiller is up going through the features.
The display is 12.9-inches on the diagonal. It’s width is the same height as the iPad Airs. 5.6 million pixels. More pixels than a 15-inch Retina MacBook Pro.
And it shall be called the iPad Pro.
So big it holds the solar system.
iPad is up next!
“iPad is the clearest expression of our vision of the future of computing” says Tim. “Today, we have the biggest news in iPad, since the iPad.”
That was a lot of new band colors he just blew past.
But watchOS 2 will be out next week, on September 16.
The two new finishes come in 38mm and 42mm, and will be available at the same price as the regular sport models. Women are going to like these a lot more than the regular Sport. There’s also a stainless steel case with a product (RED) band. Portion of the proceeds go to the global fight of AIDS.
Looks like we’re getting Rose gold and regular gold Apple Watch Sport.
New models and bands! Oh my! I love goooooooooold.
That leather cuff looks amazing. Take my money now.
Here you go, Rob. It’s the infinity watch band.
Hermes is making Apple Watch bands now. Not that I’ll be able to afford one, but they look nice.
Anyone notice Jeff and Tim are wearing basically the same outfit. Except Jeff has the cool untucked-shirt look going for him.
AirStrip can monitor a pregnant woman’s heartrate and her baby’s heartrate at the same time. What?! This is some crazy health tech that’s about to go mainstream.
Okay, that was definitely worth a woo — watchOS 2 will be able to give you live health data through the upcoming AirStrip app.
Infinity scarves are forever, Rob.
We’re seeing a surprising lack of infinity scarves this keynote.
Some of these upcoming apps actually do look really cool, like the GoPro app that will turn your Apple Watch into a viewfinder so you always get the perfect shot.
Facebook Messenger is coming to Apple Watch to send text and voice messages from your watch (just like the messages app).
There are already 10,000 Apple Watch apps. They’re about to become a lot less sucky though, thanks to watchOS 2.0.
People have itches, Buster. All over.
Jeff runs down some new watchOS 2.0 features. Third-party complications, new watch faces, time travel, and more.
“We are on an incredible pace of innovation,” Cook says, while introducing Jeff Williams.
“Scratching myself”? No wonder it’s got a 97% satisfactory rating.
Apple Watch has changed my life. I was just scratching myself and discovered that that counts as standing.
“We’re about to make some monster announcements!” Tim says. Let’s get into Apple Watch
Tim Cook mixing up the look this year. Blue dress shirt with blue jeans. Not sure if Steve would approve.
Did you see all those people on their laptops at the event? Are they going to be typing through the whole thing? What a bunch of losers.
I just tried to convince my wife to watch the keynote with me and she protested that it would put her to sleep. I’m on my 2nd Red Bull of the day, so there’s no way I’m nodding off. No matter how boring Eddy Cue’s presentation is.
Guys. We’re five minutes away….
There’s a ton of people packed inside the auditorium, and it’s mostly Apple employees, according to AppleInsider: https://twitter.com/DanielEran/status/641644538264727552
Looks like Apple started the web stream a bit early, blasting some Beats 1 music atop the visuals of attendees coming into the auditorium.
Here’s something we weren’t expecting: Apple might announce a new gold color option for the Apple Watch Sport today, says Mark Gurman
Obviously you’ll want to hang out here for the Cult of Mac liveblog, where you’ll get all the news and instant analysis in real time. If you want to watch Apple’s livestream when the event starts, here’s how to do it (on Apple TV/iPhone/iPad/iPod touch/Mac/Windows):
Here’s a crazy fact: The Bill Graham Auditorium apparently doesn’t have air conditioning. Thousands of hot bodies are about to pack into the auditorium, but we’ve spotted what it looks like a huge A/C unit outside that Apple has installed to pipe cool air into the building.
Here’s a look at the media badges for the event. Hot pink! Does that mean something?https://twitter.com/film_girl/status/641629595905728512
The place is packed with black polos — Apple Security. The doors have just opened. Everyone’s picking up their lanyards and streaming in the right door.
Not everyone outside the auditorium is an Apple fan. There’s a group of protesters demanding better wages and training for Apple workers.
Grim the Reaper is trying to get in too. But why?
The line outside the Bill Graham Civic Auditorium is already monstrous.
I wonder what Tim Cook does to get pumped for events like today…