Liveblog: Apple unveils iPhone 6s, iPad Pro and more right here!

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More news than you can shake an iPad at.
More news than you can shake an iPad at.
Photo: Jim Merithew/Cult of Mac

Congratulations — it’s iPhone Day 2015!

Tim Cook is already up and tweeting about the big Apple keynote that will go down today in San Francisco. We’ll be here liveblogging the entire thing, mixing all the dull wit and pithy snark we can muster for the iPhone 6s. The event starts at 10 a.m. Pacific but we’ll be getting started well before that — and we won’t stop until every last new iPad and iPhone has been announced.

For a quick recap of what to expect from today’s keynote, check out our roundup of all the announcements Apple will make, including the long-awaited iPad Pro.

Today’s event promises to be Apple’s biggest event of the year, so turn on the stream on your Apple TV and join us in the liveblog below:

September 9, 2015 12:22 pm PDT Jim Merithew

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September 9, 2015 12:14 pm PDT Jim Merithew

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September 9, 2015 12:10 pm PDT Jim Merithew

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September 9, 2015 12:09 pm PDT Jim Merithew

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September 9, 2015 12:08 pm PDT Evan Killham

“One (more) Republic…”

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September 9, 2015 12:07 pm PDT Rob LeFebvre

Watch that reverb, dudes.

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September 9, 2015 12:07 pm PDT Buster Hein

One Republic?! what a let down… I wanted someone either way better or much much worse.

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September 9, 2015 12:07 pm PDT Lewis Wallace

OMG … one of Tim’s absolute favorite bands is about to play …

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September 9, 2015 12:06 pm PDT Rob LeFebvre

Tim Cook calls out the Apple teams for recognition. “They worked so hard on these products,” he says.

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September 9, 2015 12:04 pm PDT Lewis Wallace

iPhone 6s and 6s Plus preorders start Saturday, September 12, with phones hitting stores September 25 in the United States and several other countries. iOS 9 will be available September 16.

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September 9, 2015 12:03 pm PDT Jim Merithew

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September 9, 2015 12:03 pm PDT Buster Hein

Sign me up for the iPhone Upgrade Program! So stoked that it includes Apple Care+ too!

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September 9, 2015 12:02 pm PDT Jim Merithew

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September 9, 2015 12:02 pm PDT Jim Merithew

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September 9, 2015 12:01 pm PDT Lewis Wallace

Pricing for iPhone 6s and 6s Plus will be same as previous models when bought on-contract. Everything else moves down a notch.

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September 9, 2015 12:01 pm PDT Jim Merithew

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September 9, 2015 12:00 pm PDT Lewis Wallace

Apple’s new “Move from Android” app, which will be available in Google Play, will make it easier than ever to switch to the greatest smartphones on the planet. “It’s the neighborly thing to do, right?” Schiller jokes.

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September 9, 2015 11:57 am PDT Buster Hein

Apple is introducing a new technology called Live Photos as well. Photos captured will now move when you hard press on the iPhone 6s display. Sound is also captured to give them a more live feeling. You don’t even have to do anything different to take a Live Photo, just take a regular photo and the iPhone does all the work on the backend by capturing a second and half on each side of the capture moment. Live Photos can be set as backgrounds on your Apple Watch too.

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September 9, 2015 11:57 am PDT Rob LeFebvre

I hope to see less of them, Lewis.

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September 9, 2015 11:56 am PDT Lewis Wallace

Ever seen a GIF, Rob?

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September 9, 2015 11:56 am PDT Jim Merithew

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September 9, 2015 11:56 am PDT Rob LeFebvre

I”m wondering why we want live photos?

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September 9, 2015 11:55 am PDT Evan Killham

Apple’s really into moving cars as a demonstration of photography prowess this event.

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September 9, 2015 11:51 am PDT Jim Merithew

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September 9, 2015 11:50 am PDT Buster Hein

Big applause for the macaw picture. The new sensors looks fantastic.

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September 9, 2015 11:48 am PDT Jim Merithew

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September 9, 2015 11:47 am PDT Rob LeFebvre

Apple always has to explain it’s crazy-good camera tech. “Deep trench isolation” is sexy.

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September 9, 2015 11:47 am PDT Buster Hein

Apple is adding an A9 processor, which is 70% faster than the A8 processor. Apple also built the M9 motion co-processor directly onto the chip. Now that it’s embedded the co-processors will always be on. iPhone 6s comes with a 2nd-gen Touch ID sensor, making fingerprint scans take 2x faster.

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September 9, 2015 11:47 am PDT Lewis Wallace

Well, she tried.

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September 9, 2015 11:47 am PDT Rob LeFebvre

Did she, though, Lewis?

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September 9, 2015 11:46 am PDT Lewis Wallace

Siri made a funny.

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September 9, 2015 11:46 am PDT Jim Merithew

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September 9, 2015 11:45 am PDT Jim Merithew

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September 9, 2015 11:44 am PDT Buster Hein

3D Touch in this new game actually looks really cool. Light presses to zoom in an out. Hard press to switch weapons. The graphics are ridiculously smooth too.

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September 9, 2015 11:44 am PDT Rob LeFebvre

More hardcore games just got a push from new 3D touch hardware. Not sure most people care, though.

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September 9, 2015 11:39 am PDT Buster Hein

Users can lightly press on object and content in apps to peak at on the screen within an app, rather than jumping around from screen-to-screen. It also lets you take action in apps without even opening them. For example: you can hard press on the camera app to automatically jump to the selfie camera.

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September 9, 2015 11:39 am PDT Jim Merithew

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September 9, 2015 11:38 am PDT Jim Merithew

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September 9, 2015 11:36 am PDT Evan Killham

Anyone else notice how they just stealth-announced the El Capitan release date?

It’s September 30, by the way. Did we know that?

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September 9, 2015 11:35 am PDT Jim Merithew

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September 9, 2015 11:35 am PDT Evan Killham

Hey, Taptic feedback.

iPhone 6S is just a huge Apple Watch with no strap and a lot more functionality. What a rip.

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September 9, 2015 11:34 am PDT Jim Merithew

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September 9, 2015 11:34 am PDT Evan Killham

I’ll make you sorry, Rob.

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September 9, 2015 11:33 am PDT Rob LeFebvre

The Force is strong with this one. #sorrynotsorry

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September 9, 2015 11:33 am PDT Evan Killham

Peek and Pop register different force levels of touch.

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September 9, 2015 11:32 am PDT Lewis Wallace

Peek! And Pop!

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September 9, 2015 11:32 am PDT Buster Hein

3D Touch can recognize force to enable new gestures. It works on the homescreen to give you shortcuts.

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September 9, 2015 11:32 am PDT Jim Merithew

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September 9, 2015 11:31 am PDT Buster Hein

The iPhones 6s has a new dual-ion exchange glass to support a new experience for multi-touch called 3D Touch.

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September 9, 2015 11:31 am PDT Evan Killham

3D Touch is the new Multitouch.

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September 9, 2015 11:30 am PDT Rob LeFebvre

Still no sapphire glass, though.

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September 9, 2015 11:30 am PDT Evan Killham

The iPhone 6s and iPhone 6s Plus are made of 7000 series aluminum. They come in silver, gold, space gray and rose gold.

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September 9, 2015 11:30 am PDT Rob LeFebvre

Notice the shout-out to the teams that worked hard on these new iPhones. Well, done, Apple.

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September 9, 2015 11:30 am PDT Jim Merithew

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September 9, 2015 11:29 am PDT Evan Killham

“The only thing that’s changed is everything.”

Apple’s really upping its buzzquote game for this event.

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September 9, 2015 11:29 am PDT Buster Hein

“No product is more about innovation than the iPhone,” says Cook. “We have changed everything about these new iPhones.”

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September 9, 2015 11:28 am PDT Jim Merithew

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September 9, 2015 11:28 am PDT Evan Killham

Really sorry, 6S Marketing.

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September 9, 2015 11:27 am PDT Lewis Wallace

Those might be infinity scarves!

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September 9, 2015 11:27 am PDT Buster Hein

“How do you follow success like this,” Tim asks before showing a new video.

Apparently the answer is animated wallpapers and new pink model.

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September 9, 2015 11:26 am PDT Evan Killham

iPhone grew 75 percent in China while the rest of the market was down 4 percent? That’s huge.

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September 9, 2015 11:26 am PDT Buster Hein

iPhone is growing 3X faster than the rest of the industry. In China it’s killing it even more than that.

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September 9, 2015 11:26 am PDT Jim Merithew

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September 9, 2015 11:26 am PDT Lewis Wallace

Thought they were going to hold that for the “one more thing.”

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September 9, 2015 11:25 am PDT Evan Killham

Oh, right! New iPhone!

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September 9, 2015 11:25 am PDT Buster Hein

Next up, the device we all came here to see: iPhone 6s.

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September 9, 2015 11:25 am PDT Jim Merithew

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September 9, 2015 11:24 am PDT Buster Hein

New Apple TV hardware is pretty much exactly as predicted. Slightly bigger. Same ports. Remote works with Bluetooth 4.0 and is rechargeable via Lightning.

There are two models. 32GB for $149 64GB for $199. Goes on sale in late October.

New SDK for Apple TV apps is available today so developers can start making games now.

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September 9, 2015 11:23 am PDT Rob LeFebvre

I wonder if resuming games on the Apple TV will rely on iCloud saves, or just Handoff.

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September 9, 2015 11:23 am PDT Jim Merithew

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September 9, 2015 11:23 am PDT Buster Hein

Continuity on Apple TV is awesome! Play a game on your way home, pick it up on the TV when you get home.

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September 9, 2015 11:23 am PDT Evan Killham

Maybe one day, you’ll be able to watch two soccer games at once and fall asleep twice as fast.

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September 9, 2015 11:22 am PDT Buster Hein

Yes, Rob. Twice the boredom at once.

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September 9, 2015 11:22 am PDT Rob LeFebvre

Are two screens of baseball actually twice as good as one screen?

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September 9, 2015 11:22 am PDT Buster Hein

If i was a baseball junkie, the MLB TV app would be the most beautiful thing ever created. All the stats you could want and you can watch two games at once.

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September 9, 2015 11:22 am PDT Jim Merithew

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September 9, 2015 11:21 am PDT Evan Killham

Apple TV will help you watch all of the sportsballs. Splitscreen to watch multiple MLB games simultaneously. Coming soon for NHL!

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September 9, 2015 11:21 am PDT Buster Hein

SPORTS!

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September 9, 2015 11:20 am PDT Evan Killham

Boy, that Gilt presentation was brief, cogent, and informative.

More of that, please.

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September 9, 2015 11:19 am PDT Evan Killham

Are HSN and QVC worried right now? Probably not. Unless Gilt starts offering a crapton of tacky, turquoise jewelry.

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September 9, 2015 11:18 am PDT Jim Merithew

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September 9, 2015 11:18 am PDT Lewis Wallace

If Gilt on Apple TV makes shopping from the couch even easier, “guilt” might be appropriate.

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September 9, 2015 11:18 am PDT Rob LeFebvre

They love DEALS, Evan. Deals. Because they spent all their money on the iPad Pro.

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September 9, 2015 11:17 am PDT Evan Killham

I heard that as “Apple customers love guilt.”

Nuh-uh!

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September 9, 2015 11:16 am PDT Rob LeFebvre

Beat Sports is like Wii Sports set to music. Games on Apple TV just got family-friendly, which is how Nintendo disrupted the console world with the original Wii.

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September 9, 2015 11:16 am PDT Evan Killham

Congratulations, Apple: You’ve made the Nintendo Wii.

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September 9, 2015 11:15 am PDT Jim Merithew

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September 9, 2015 11:15 am PDT Buster Hein

Beats Sports by Harmonix looks just like Wii Sports with some Rock Band thrown in for a little extra fun.

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September 9, 2015 11:15 am PDT Evan Killham

Harmonix is making a rhythm game? Get right out of town.

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September 9, 2015 11:13 am PDT Jim Merithew

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September 9, 2015 11:11 am PDT Rob LeFebvre

Crossy Road developer is up on Apple Stage. Woo! Great game on the big screen is a no-brainer. Multiplayer makes it even better – couch co-op is the way to do it.

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September 9, 2015 11:11 am PDT Jim Merithew

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September 9, 2015 11:10 am PDT Buster Hein

Guitar Hero is coming to Apple TV! I didn’t know they even still made that game.

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September 9, 2015 11:10 am PDT Lewis Wallace

Here comes the first wave of Apple TV apps built on tvOS.

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September 9, 2015 11:08 am PDT Buster Hein

The sports scores and weather updates are cool, but I’d be more likely to do that with my iPhone I think than the TV.

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September 9, 2015 11:08 am PDT Jim Merithew

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September 9, 2015 11:07 am PDT Lewis Wallace

Using the new remote’s touchpad swipe through video on Apple TV looks like a convenient way to fast-forward or rewind. And asking Siri “what did she say?” will be a boon to anybody who’s ever been baffled by mumbling actors or muffled dialogue. Gonna be great for anybody who’s still trying to figure out what Bane said in “The Dark Knight Rises.”

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September 9, 2015 11:07 am PDT Rob LeFebvre

Oh, gods, not the obligatory sports scores screens.

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September 9, 2015 11:05 am PDT Rob LeFebvre

Filtered search is kind of amazing.

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September 9, 2015 11:05 am PDT Jim Merithew

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September 9, 2015 11:05 am PDT Rob LeFebvre

The shaking thumbnails are how Apple TV shows what you’ve selected, rather than the outline. Gee-whiz cool, but not essential. Same as all those HD video screen savers.

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September 9, 2015 11:04 am PDT Buster Hein

What is the point of the shaking movie posters?

“The movement matches my thumb on the trackpad, it’s so cool.” But why?

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September 9, 2015 11:03 am PDT Rob LeFebvre

Apple Music on my HDTV? Yes, please. That’s got the best speakers in the house.

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September 9, 2015 11:02 am PDT Lewis Wallace

Don’t forget iTunes!

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September 9, 2015 11:02 am PDT Buster Hein

Siri now searches for content across multiple providers, but for now it’s limited to Netflix, Hulu, HBO and Showtime. (edit: and iTunes, duh. Thanks Lewis)

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September 9, 2015 11:01 am PDT Jim Merithew

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September 9, 2015 11:00 am PDT Buster Hein

New remote has 6 buttons: a volume rocker, Siri button, play button, menu, and power button. The track pad at the top is sleek and allows you to slide through TV shows and other content.

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September 9, 2015 11:00 am PDT Rob LeFebvre

Everything starts with voice and touch, Eddy.

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September 9, 2015 10:59 am PDT Jim Merithew

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September 9, 2015 10:59 am PDT Buster Hein

Uncle Eddy on stage, unbuttoned cuffs and all.

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September 9, 2015 10:59 am PDT Jim Merithew

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September 9, 2015 10:58 am PDT Rob LeFebvre

There they are! Games on Apple TV. Finally.

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September 9, 2015 10:58 am PDT Buster Hein

The new remote looks even better than I thought it would! And it doubles as a game controller.

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September 9, 2015 10:57 am PDT Buster Hein

Here’s what we can expect from the new Apple TV, per Tim: Powerful hardware. Modern OS. New user experience. Developer tools. App Store.

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September 9, 2015 10:55 am PDT Jim Merithew

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September 9, 2015 10:55 am PDT Buster Hein

Tim Cook says the TV experience has been standing still while innovation has been thriving in the mobile space. “Today, we are going to do something about that!” says Time. “We believe the future of television is apps.”

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September 9, 2015 10:54 am PDT Rob LeFebvre

Apple TV time. I really hope they’ve cracked it for real. No more half-measures, Apple.

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September 9, 2015 10:54 am PDT Jim Merithew

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September 9, 2015 10:54 am PDT Lewis Wallace

I hope they nailed the audio for the iPad Pro. It’s always been a bit disappointing. They’re talking big — 3x audio volume of previous iPad — and Ive says the speaker housings are machined into the body of the device. Plus other magic!

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September 9, 2015 10:54 am PDT Rob LeFebvre

$100 bucks for an amazing stylus that recharges on the iPad itself? That’s cheap.

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September 9, 2015 10:54 am PDT Buster Hein

iPad Mini 2 only costs $269. The iPad Mini 4 is starting at $399 and comes with all the specs of the iPad Air 2.

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September 9, 2015 10:53 am PDT Buster Hein

but the most useful part of it — the keyboard and pencil — cost a lot extra.

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September 9, 2015 10:53 am PDT Rob LeFebvre

Still incredibly affordable at $749 for base model. That’s not a whole lot more than iPad Air 2. I was thinking it would START at a thousand. It’s an iPad that will replace your Macbook Air.

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September 9, 2015 10:52 am PDT Jim Merithew

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September 9, 2015 10:50 am PDT Buster Hein

This is a super pricey tablet. Maybe too pricey? It’ll cost $1,069 to get a keyboard, stylus and iPad Pro with just 32GB. The MacBook Air starts at $999.

I mean, I totally want one. But it’s going to hurt my bank account so much…

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September 9, 2015 10:49 am PDT Buster Hein

A couple other iPad Pro stats during Shiller’s wrap up: 8MP iSight Camera. Touch ID. 802.11ac WiFi.

It comes in silver, gold and space gray. Will be available in November.

Price starts at $799 with 32GB of memory. The Pencil costs $99. Smart Keyboard $169.

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September 9, 2015 10:49 am PDT Jim Merithew

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September 9, 2015 10:49 am PDT Rob LeFebvre

Yes, yes. It’s Eco friendly. But how much?

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September 9, 2015 10:48 am PDT Jim Merithew

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September 9, 2015 10:47 am PDT Lewis Wallace

But it will be soooo much better when you can actually see it on the iPad Pro right in the doctor’s office. How long do you think it will take for your average M.D. to bone up on this software?

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September 9, 2015 10:46 am PDT Rob LeFebvre

“A precise tear on the meniscus” – nothing you ever want to hear from your doctor.

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September 9, 2015 10:46 am PDT Buster Hein

Spoke too soon, now she’s editing her model with pin-point precision using the Apple Pencil and it looks really freaking cool.

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September 9, 2015 10:46 am PDT Lewis Wallace

Adobe’s new suite of applications built just for iPad Pro will put great power (and TypeKit fonts) at designers’ fingertips. Facial recognition is built into the retouching engine of new Photoshop Fix app, says Adobe’s Eric Snowden, so you can turn that smile on the model’s face upside down right on the tablet. “It’s insanely fast on the new iPad,” Snowden said.

Rob’s right — looks amazing.

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September 9, 2015 10:46 am PDT Jim Merithew

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September 9, 2015 10:45 am PDT Buster Hein

Two of the last three demo-ers haven’t even touched the Apple Pencil. Is that a bad sign?

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September 9, 2015 10:44 am PDT Buster Hein

Apple’s finally bringing a woman on stage after having 7 white dudes come up.

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September 9, 2015 10:44 am PDT Rob LeFebvre

Oh, Buster – you’ve never tried to build a magazine layout, have you?

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September 9, 2015 10:43 am PDT Buster Hein

So I kind of just tuned out during this Adobe guy’s demo, but the crowd was really excited at the end… maybe because it was finally over.

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September 9, 2015 10:43 am PDT Jim Merithew

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September 9, 2015 10:43 am PDT Rob LeFebvre

These Adobe layout and design tools are freakin’ amazing! Gestures, pencil, multitasking – all brilliant.

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September 9, 2015 10:41 am PDT Jim Merithew

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September 9, 2015 10:41 am PDT Rob LeFebvre

Adobe demo – he’s still using his fingers to draw on the screen; avoiding that Apple Pencil?

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September 9, 2015 10:40 am PDT Buster Hein

Microsoft’s guy was even wearing an Apple Watch. My how things have changed.

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September 9, 2015 10:39 am PDT Jim Merithew

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September 9, 2015 10:39 am PDT Buster Hein

When was the last time Microsoft showed up at an Apple event? Maybe when Jobs brought Bill Gates out via satellite to announce Office support?

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September 9, 2015 10:38 am PDT Rob LeFebvre

In all my iPad multitasking dreams, I’ve never fantasized about Microsoft Word and Excel up on the screen at the same time.

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September 9, 2015 10:37 am PDT Jim Merithew

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September 9, 2015 10:36 am PDT Rob LeFebvre

Dead silence when Microsoft logo shows up.

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September 9, 2015 10:36 am PDT Buster Hein

Holy shit! Apple is putting Microsoft on stage at it’s event. Because these dudes know productivity.

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September 9, 2015 10:36 am PDT Buster Hein

I wish it had a feature like the LiveScribe 3 smart pen that lets you write on paper and digitizes it to. your computer.

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September 9, 2015 10:35 am PDT Jim Merithew

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September 9, 2015 10:35 am PDT Lewis Wallace

“Precision that actually gives you the ability to touch a single pixel,” says the Ive voiceover. OMG we will be touching pixels!

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September 9, 2015 10:35 am PDT Rob LeFebvre

My girlfriend just said, “There wasn’t a single female hand in that entire ad. Dammit.”

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September 9, 2015 10:34 am PDT Buster Hein

Doesn’t sound like force touch is built into the display? Force is measured more by the Pencil

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September 9, 2015 10:33 am PDT Buster Hein

iPen would have been better.

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September 9, 2015 10:33 am PDT Rob LeFebvre

First mention of Force data for new iPad Pro – ApplePencil will use this to draw variable lines and such.

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September 9, 2015 10:33 am PDT Lewis Wallace

“Apple Pencil” would have been a pretty good punchline. Apparently it’s real. And here comes Jony Ive, with one of his voice-of-god voiceovers, to sell the stylus.

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September 9, 2015 10:33 am PDT Jim Merithew

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September 9, 2015 10:32 am PDT Rob LeFebvre

I don’t think the laughter was the reaction Phil was hoping for. #ApplePencil

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September 9, 2015 10:32 am PDT Jim Merithew

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September 9, 2015 10:32 am PDT Buster Hein

It’s remarkably simple looking, and it’s called ‘Apple Pencil.’ The name drew some laughs from the audience.

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September 9, 2015 10:31 am PDT Buster Hein

Here comes the Apple stylus…

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September 9, 2015 10:30 am PDT Buster Hein

The iPad Pro comes with it’s own physical keyboard, called ‘The Smart Keyboard.’

“This is unlike any keyboard you’ve ever used before,” promises Schiller. The keyboard attached with new connector on the bottom of the device, called the smart connector that carries power and data.

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September 9, 2015 10:29 am PDT Rob LeFebvre

Finally! A keyboard for your iPad, made by Apple! The Smart Keyboard. No more pairing nightmares with physical keyboards. Hoorah.

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September 9, 2015 10:29 am PDT Jim Merithew

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September 9, 2015 10:28 am PDT Buster Hein

It gets 10 hours of battery life. There’s also a new stereo system with four different speakers that adjust based on how you’re holding it.

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September 9, 2015 10:27 am PDT Jim Merithew

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September 9, 2015 10:26 am PDT Buster Hein

The iPad Pro is faster than 80% of portable computers sold on the market today.

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September 9, 2015 10:26 am PDT Jim Merithew

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September 9, 2015 10:25 am PDT Buster Hein

Inside, the iPad Pro packs an A9X processor. 64bit chip. 2x faster storage performance. It’s 1.8x faster than the A8X it’s replacing, giving it desktop chip performance.

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September 9, 2015 10:23 am PDT Jim Merithew

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September 9, 2015 10:21 am PDT Buster Hein

Phil Schiller is up going through the features.

The display is 12.9-inches on the diagonal. It’s width is the same height as the iPad Airs. 5.6 million pixels. More pixels than a 15-inch Retina MacBook Pro.

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September 9, 2015 10:21 am PDT Buster Hein

And it shall be called the iPad Pro.

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September 9, 2015 10:21 am PDT Jim Merithew

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September 9, 2015 10:20 am PDT Rob LeFebvre

So big it holds the solar system.

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September 9, 2015 10:18 am PDT Buster Hein

iPad is up next!

“iPad is the clearest expression of our vision of the future of computing” says Tim. “Today, we have the biggest news in iPad, since the iPad.”

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September 9, 2015 10:18 am PDT Evan Killham

That was a lot of new band colors he just blew past.

But watchOS 2 will be out next week, on September 16.

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September 9, 2015 10:16 am PDT Buster Hein

The two new finishes come in 38mm and 42mm, and will be available at the same price as the regular sport models. Women are going to like these a lot more than the regular Sport. There’s also a stainless steel case with a product (RED) band. Portion of the proceeds go to the global fight of AIDS.

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September 9, 2015 10:15 am PDT Buster Hein

Looks like we’re getting Rose gold and regular gold Apple Watch Sport.

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September 9, 2015 10:15 am PDT Buster Hein

New models and bands! Oh my! I love goooooooooold.

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September 9, 2015 10:14 am PDT Rob LeFebvre

That leather cuff looks amazing. Take my money now.

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September 9, 2015 10:14 am PDT Evan Killham

Here you go, Rob. It’s the infinity watch band.

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September 9, 2015 10:14 am PDT Buster Hein

Hermes is making Apple Watch bands now. Not that I’ll be able to afford one, but they look nice.

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September 9, 2015 10:13 am PDT Buster Hein

Anyone notice Jeff and Tim are wearing basically the same outfit. Except Jeff has the cool untucked-shirt look going for him.

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September 9, 2015 10:12 am PDT Buster Hein

AirStrip can monitor a pregnant woman’s heartrate and her baby’s heartrate at the same time. What?! This is some crazy health tech that’s about to go mainstream.

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September 9, 2015 10:11 am PDT Evan Killham

Okay, that was definitely worth a woo — watchOS 2 will be able to give you live health data through the upcoming AirStrip app.

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September 9, 2015 10:10 am PDT Evan Killham

Infinity scarves are forever, Rob.

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September 9, 2015 10:09 am PDT Rob LeFebvre

We’re seeing a surprising lack of infinity scarves this keynote.

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September 9, 2015 10:09 am PDT Buster Hein

Some of these upcoming apps actually do look really cool, like the GoPro app that will turn your Apple Watch into a viewfinder so you always get the perfect shot.

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September 9, 2015 10:08 am PDT Buster Hein

Facebook Messenger is coming to Apple Watch to send text and voice messages from your watch (just like the messages app).

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September 9, 2015 10:08 am PDT Buster Hein

There are already 10,000 Apple Watch apps. They’re about to become a lot less sucky though, thanks to watchOS 2.0.

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September 9, 2015 10:07 am PDT Evan Killham

People have itches, Buster. All over.

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September 9, 2015 10:07 am PDT Buster Hein

Jeff runs down some new watchOS 2.0 features. Third-party complications, new watch faces, time travel, and more.

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September 9, 2015 10:06 am PDT Buster Hein

“We are on an incredible pace of innovation,” Cook says, while introducing Jeff Williams.

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September 9, 2015 10:06 am PDT Buster Hein

“Scratching myself”? No wonder it’s got a 97% satisfactory rating.

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September 9, 2015 10:05 am PDT Evan Killham

Apple Watch has changed my life. I was just scratching myself and discovered that that counts as standing.

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September 9, 2015 10:04 am PDT Buster Hein

“We’re about to make some monster announcements!” Tim says. Let’s get into Apple Watch

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September 9, 2015 10:03 am PDT Buster Hein

Tim Cook mixing up the look this year. Blue dress shirt with blue jeans. Not sure if Steve would approve.

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September 9, 2015 10:00 am PDT Evan Killham

Did you see all those people on their laptops at the event? Are they going to be typing through the whole thing? What a bunch of losers.

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September 9, 2015 9:57 am PDT Buster Hein

I just tried to convince my wife to watch the keynote with me and she protested that it would put her to sleep. I’m on my 2nd Red Bull of the day, so there’s no way I’m nodding off. No matter how boring Eddy Cue’s presentation is.

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September 9, 2015 9:55 am PDT Buster Hein

Guys. We’re five minutes away….

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September 9, 2015 9:51 am PDT Leander Kahney

There’s a ton of people packed inside the auditorium, and it’s mostly Apple employees, according to AppleInsider: https://twitter.com/DanielEran/status/641644538264727552

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September 9, 2015 9:51 am PDT Rob LeFebvre

Looks like Apple started the web stream a bit early, blasting some Beats 1 music atop the visuals of attendees coming into the auditorium.
http://www.apple.com/apple-events/september-2015/

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September 9, 2015 9:46 am PDT Buster Hein

Instead of making a cheesy pre-keynote playlist, Apple is now just blasting Beats 1 Radio before the event.

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September 9, 2015 9:42 am PDT Buster Hein

The media have finally been let in and are taking their seats right now. The show starts in just over 15 minutes!

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September 9, 2015 9:41 am PDT Buster Hein

Here’s something we weren’t expecting: Apple might announce a new gold color option for the Apple Watch Sport today, says Mark Gurman

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September 9, 2015 9:38 am PDT Buster Hein

What are San Francisco sports legends Barry Bonds and Joe Montana doing at the iPhone 6s event?

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September 9, 2015 9:37 am PDT Buster Hein

Here’s our first look inside the auditorium. Press are still waiting to be let in.

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September 9, 2015 9:35 am PDT Lewis Wallace

Obviously you’ll want to hang out here for the Cult of Mac liveblog, where you’ll get all the news and instant analysis in real time. If you want to watch Apple’s livestream when the event starts, here’s how to do it (on Apple TV/iPhone/iPad/iPod touch/Mac/Windows):

http://www.cultofmac.com/388137/watch-the-big-keynote-today-on-the-apple-events-channel-via-apple-tv/

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September 9, 2015 9:14 am PDT Buster Hein

Here’s a crazy fact: The Bill Graham Auditorium apparently doesn’t have air conditioning. Thousands of hot bodies are about to pack into the auditorium, but we’ve spotted what it looks like a huge A/C unit outside that Apple has installed to pipe cool air into the building.

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September 9, 2015 8:13 am PDT Buster Hein

Here’s a look at the media badges for the event. Hot pink! Does that mean something?https://twitter.com/film_girl/status/641629595905728512

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September 9, 2015 8:11 am PDT Buster Hein

The place is packed with black polos — Apple Security. The doors have just opened. Everyone’s picking up their lanyards and streaming in the right door.

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September 9, 2015 8:08 am PDT Buster Hein

Not everyone outside the auditorium is an Apple fan. There’s a group of protesters demanding better wages and training for Apple workers.

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September 9, 2015 8:06 am PDT Buster Hein

Grim the Reaper is trying to get in too. But why?

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September 9, 2015 8:02 am PDT Buster Hein

The line outside the Bill Graham Civic Auditorium is already monstrous.

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September 9, 2015 7:59 am PDT Buster Hein

I wonder what Tim Cook does to get pumped for events like today…

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