Nico Gerard just invented the mullet of smartwatches


Business in the front, party in the back.
Business in the front, party in the back.
Photo: Nico Gerard

Most luxury watch makers are desperately coming up with a plan to keep traditional watch wearers from upgrading to Apple’s decadent smartwatch, but California-based Nico Gerard has decided to follow the age-old adage, if you can’t beat ’em, join ’em.

For the company’s new Pinnacle line of Swiss timepieces launching on Monday, the watch maker has created a special bracelet that lets you slap a 38mm Apple Watch to the inside of your wrist. It’s like the mullet of smartwatches, business in the front, party in the back.

Check it out:

This isn’t exactly the first time we’ve seen a watch company try to buddy up with Apple Watch. Original Grain’s Duo band accomplishes the same thing, albeit with a much cheaper looking traditional watch.

Even though Nico Gerard isn’t a household name, it still charges luxury prices. Buying the 18 karat gold Sunrise Pinnacle model to match your Apple Watch Edition will set you back $112,000. There are more affordable options too if you’d rather go with the cheapest Nico Gerard Pinnacle for only $9,300. Preorders for the watches open today but the company says it will take 10-12 months before they start shipping, at which point we’ll all be obsessing about the Apple Watch 3.


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