Apple Devotes Entire Home Page To Jerome York Obituary

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If ever you needed a sign that Apple was a different kind of technology company, this is it.

What other computer manufacturer would remove its top-selling, hype-inducing, industry-altering new product from the prime spot on its website home page, and replace it with an obituary to an investor?

This is one of those “Here’s to the crazy ones” moments, a corporate action that is uniquely personal. This is one of those times when the vast corporate entity that is Apple speaks with a very human, very uncorporate tone.

Jerome York was a huge figure in the auto and technology business sectors. Apple’s tribute to him is a reflection of just how important a role he played in the company’s early history.