The incremental “s” iPhones are usually considered fairly minor compared to the full-number models (iPhone 5, 6, etc.). That’s not looking like it will be the case this year, however, with a new report claiming that Apple has placed an extra-large order for its initial wave of iPhone 6s and 6s Plus handsets.
Whereas Apple ordered 70-80 million iPhones for last year’s new iPhones, this year the company has increased that to 85-90 million units, representing a new all-time record for Apple.
Given that the company increased its iPhone sales by 43 percent in the first half of its fiscal year — selling a massive 135.6 million devices — it’s no surprise that Apple would be confident this time around. If you remember the iPhone 6 launch, many customers suffered from severe constraint of availability, with Tim Cook having to admit that supply was not “on the same planet” as demand.
It wasn’t until January, three months after launch, that people could get hold of any model iPhone 6 they wanted without delay.
Today’s report also re-confirms what we’d heard previously — namely that the new iPhone will feature Apple’s Force Touch technology, that it will keep the same 4.7- and 5.5-inch screen size as its predecessors, and that it will likely offer a new color in addition to silver, gold and space gray.
Is everyone else as excited as we are?
Source: WSJ
Luke Dormehl is a U.K.-based journalist and author, with a background working in documentary film for Channel 4 and the BBC. He is the author of The Apple Revolution and The Formula: How Algorithms Solve All Our Problems … and Create More, both published by Penguin/Random House. His tech writing has also appeared in Wired, Fast Company, Techmeme and other publications.
6 responses to “Apple has ordered record 85-90 million iPhones for September launch”
Thank you Apple. I’m in for 3.
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I’ll be excited if they have 32GB instead of the 16.
Now if they could stop pre-orders.
They’ve taken the fun out of instant gratification.
No one wants to stay up until midnight or 3am to order something that is then delivered 2 weeks later at the end of the week and then go wait for 2 hours at UPS to try and pick it up before the weekend.
Still better than camping out in front of Apple stores :) But seriously UPS is always a pain.
Sure, but at least you wake up in the morning with a new iPhone.