Pretty much everyone I’ve spoken to about Apple Music is loving it so far, but how much is it resonating with the general public? Quite a bit, according to the above-average upgrade rate for iOS 8.4 which can already be found on the devices of 40 percent of all active users.
For those keeping track at home, that’s only marginally less than the adoption rate of the most popular Android versions, such as KitKat and Jelly Bean — which have been around for years instead of just one week.
Photo: Mixpanel
The adoption data comes from analysts Mixpanel, who suggest that the results suggest an Apple Music adoption rate which may be “dangerous for Spotify,” which is Apple’s main rival in the streaming music business.
Of course, we don’t know how many of those 40 percent of upgraders have signed up for Apple’s three-month free Apple Music trial, and what percentage of those will then choose to continue on with the service when it starts costing $10 a month in 11 weeks time.
For now, however, things are certainly looking good for Apple.
Source: Mixpanel
Via: MacNN
