Opening a new Apple product for the first time is pretty close to a holy experience. Part of that is because Apple spends so much time perfecting product packaging so it’s simple, elegant and secure without compromising on intuitiveness.

However, it’s a mistake to think Apple is the only company that pours thought and care into something as basic as a box. In light of the recent rumor that Apple will be working with third-party accessory makers to co-design packaging for their products in Apple retail stores, it’s clear many other companies care as well. It’s about being eye-catching without straying from uniformity, it’s about being simple yet still adorned.

With this spirit in mind, take a look at some of the other electronic companies out there getting extremely creative with their product packaging. The goal for these seems to be making the boxes as gorgeous as the products themselves – and they succeed.

Panasonic Note

The Panasonic Note’s packaging is nothing short of stunning. The headphones are arranged on a minimalistic white background to form a music note – or more specifically, a beamed eighth note. Above that the slogan states in low contrast “made for music.” It’s pretty brilliant.

Pago de los Capellanes DVD

This DVD packaging is for a winery in Spain called Pago de los Capellanes. The designer wanted to represent the sun coming out over the vineyard and as a result, this foldable DVD package was born with a slit for the disc right in the middle.

Limited Edition Fedrigoni Leica

The limited edition Leica camera unboxes like a book, revealing new details about the brand and camera with each page that unfolds. Finally, you get to see the gorgeous camera in its entirety. Unfortunately, you’d probably have a tough time trying to pick up one of these as it’s only sold in Fedrigoni showrooms.

KébecSon Headphones

Companies in the audio and music industry seem to really take pride in their product packaging and KébecSon is far from an exception. The unique carrying bag showcases the headphones on the front with the headband blending in as a carrying handle. Just brilliant.

Xiaomi MI 2 Smartphone

This makes the list just for its total appreciation for being completely minimal and eco-friendly. Xiaomi shipped its MI 2 smartphone in these effortless cardboard boxes with a single placement on the box for the logo. It outdoes Apple’s love for minimalism by a long shot.