Apple hopes to secure 100 million subscribers with new music streaming service

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Apple has big ambitions for its new music streaming service.
Apple has big ambitions for its new music streaming service.
Photo: Jim Merithew/Cult of Mac

Apple is expected to announce its long-awaited music streaming service during the WWDC keynote later today, and despite tough competition from the likes of Spotify, the company has incredibly ambitious plans to sign up 100 million subscribers.

“A person familiar with its plans” revealed the goal to The New York Times, as well as some of Apple’s plans for the service. As previous reports have claimed, it is to cost $10 a month, but users will enjoy a lengthy three-month trial period before they have to pay up.

The NYT also corroborates a recent report from the New York Post that claimed Apple is looking to sign A-list guest DJs, including former BBC Radio 1 DJ Zane Lowe — who now works at Apple — as well as stars like Drake, Pharrell Williams and David Guetta.

Subscribers to the existing Beats Music service, which Apple acquired with its $3 billion Beats buyout last year, will reportedly be migrated over to the new service. Beats Music as we know it will then be closed down.

NYT adds that Apple will advertise its new service — which is likely to be named Apple Music — through iTunes. When customers purchase new tracks and albums, they will be given the option to take out a subscription instead.

Apple is hoping that those A-list guest DJs, the lengthy free trial, and other benefits will persuade those already subscribed to rival services like Spotify, Rdio and Google Play Music to switch. The company is even said to be working on an app that will allow Android users to enjoy Apple Music.