World’s most spoiled dog scores two Apple Watch Editions

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Apple Watch Edition dog
Above: The oblivious new owner of two new Apple Watch Editions.
Photo: Wang Sicong

The son of China’s richest man has bought not one, but two gold Apple Watch Editions. For his dog.

Wang Sicong’s father, real-estate magnate Wang Jianlin, is worth about $34 billion dollars, and the 27-year-old son officially has too much disposable income.

The Apple Watches in question (pictured above) cost between $10,000 and $12,000 depending on whether the dog went for the 38mm face or the 42mm, but that doesn’t really matter because their owner doesn’t know rose gold from a polished turd.

“I have new watches!” the dog’s post on Chinese microblogging site Weibo says (translation via Yahoo Finance). “I’m supposed to have four watches since I have four long legs. But that seems too uncouth, so I kept it down to two, which totally fits my status. Do you have one?”

The post is technically correct; four gold watches on a dog would definitely be too many. But the flaunting is drawing the kind of attention you’d expect from people when they are confronted with the fact that an admittedly super-cute Husky is wearing the average 2012 income of 10 Chinese families on its paws.

“We’d like to pretend that this post is just a joke, but mostly because we don’t want to be mad at that adorable dog,” a post on The Shanghaiist says. “The dog can’t help that its owner is an asshole.”

The ultra-premium Apple Watch Edition, which is the company’s most expensive product ever, has been controversial since its unveiling. It’s a hyper-vanity version of first-generation tech which is ostensibly intended to compete with high-end Swiss watches but likely won’t appreciate in value and has the added albatross of becoming obsolete, unlike its “dumbwatch” counterparts. But it seems that with Editions making their way to their new owners and the idea of a watch that costs as much if not more than most people’s cars, we’ve just accepted the price and have pivoted our shock and indignity to target not those who buy the Edition at all, but those who buy the Edition for obviously stupid reasons.

And Wang Sicong is definitely one such person.