Greenpeace awards Apple straight A’s for energy policy


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Apple's upcoming Campus 2 is basically a big monument to its energy policy. Photo: Apple
Photo: Apple

A new report from environmental organization Greenpeace has given Apple top marks for its policies and movement toward renewable energy.

The 72-page document by senior policy analyst Gary Cook and media officer David Pomerantz serves as an evaluation of current corporate activities, a summary of the state of renewable tech and progress, and a roadmap for how to institute less wasteful programs moving forward.

Apple, which is currently building an environmentally friendly second campus in Cupertino was one of three “Green Internet Innovators” shown on the graphic below, which groups companies from least to most environmentally friendly.

Clean it up, Amazon. Photo: Greenpeace
Clean it up, Amazon. Photo: Greenpeace

Greenpeace also lauded Google and Facebook’s performances, but Apple was the only one to receive a perfect grade-point average in the four evaluated areas (Transparency, Policy, Efficiency, and Advocacy). According to the report card, “Apple’s commitment to renewable energy has helped set a new bar for the industry, illustrating in very concrete terms that a 100 percent renewable Internet is within its reach and providing several models of intervention for other companies that want to build a sustainable Internet.”

Lower scorers include auction site eBay (which “must look to move from ‘cleaner’ sources of electricity toward securing greater amounts of renewable electricity that are actually clean,” according to the report) and data-center manager Dupont Fabros Technology.

You can read the entire Clicking Clean report on Greenpeace’s website.


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