Shipping dates on the Apple Watch may have already slipped back as far as August in some cases, but there’s one surefire way to get your hands on Apple’s hotly-anticipated wearable: be a big name celebrity.
As users around the world counted down the seconds until they could preorder an Apple Watch, both Katy Perry and Drake posted pictures to their Instagram accounts, showing themselves posing with their brand new Edition devices.
Is it too late for me to start a career in pop music?
“Oh Mickey you’re so fine, you’re so fine you blow my mind, hey Mickey!” wrote Perry, sporting a $17k yellow gold Apple Watch Edition with Mickey Mouse watch face. Drake, meanwhile, didn’t comment on his photo, although it pretty much speaks for itself: showing the popular rap artist at the Coachella Valley Arts and Music Festival, wearing the same $17k Edition model.
Earlier this week, artist Pharrell Williams was spotted on TV singing competition The Voice, wearing an Apple Watch of his own. Afterwards, he posted a short video to Instagram, adding only the all-too-appropriate comment: “Woah!”
While giving away its most expensive Apple Watches to celebrities might seem a tad on the generous side by Apple, the publicity is more than worth it for the company. At time of writing, Pharrell’s status had been liked 117,000 times, Katy Perry’s status 187,000 times, and Drake’s a whopping 322,000 times. If even a fraction of the combined 626,000 users who liked those statuses (provided different people like each photo) go out and buy an Apple Watch for themselves, Apple’s investment will have more than paid off.
Given that the company is also heavily targeting the fashionista crowd with the Apple Watch, the move is also a great way of continuing to spread the word beyond the usual tech publications.