While you’re at work today, Tim Cook is enjoying croissants and chocolat chaud at a chic French eatery. Probably.
That’s because the Apple CEO is reportedly in Paris: most likely for the Apple Watch’s official public unveiling tomorrow at one of the city’s fanciest department stores, Galeries Lafayette Haussmann.
Apple will open a variety of similar mini-stores around the world for the Apple Watch, with the wearable device being sold by upscale department stores in close proximity to other luxury brands such as Cartier and Tiffany’s. Additional locations are set to include Selfridges in London and the Isetan department store in Toyko, among others.
Although Cook could conceivably make appearances in both France and the U.K. given their proximity, it isn’t a big surprise that he would choose Paris as his focal point.
Following the Apple Watch debut in Cupertino, Apple next chose the Paris Fashion Week as a suitable venue for the device, with Jony Ive and Marc Newson meeting and greeting the fashion elite at Colette, a high-end boutique in Paris.
With Paris’ reputation in fashion circles — and Apple’s seriousness about making the Apple Watch a must-have item for the fashionista crowd — Tim Cook showing up in Paris would make a whole lot of sense.