In a sea of tablets and smartphones, PC sales have been slowly sinking for years. Not so with Apple, however. In fact, bolstered by the growing “halo effect” from its other products, MacBooks and iMac sales have been buoyant for ages — and that trend isn’t likely to change in 2015.
According to sources on the supply side, Apple orders of Mac-series notebooks and desktops are set to grow between 10-15 percent this year, selling a hefty 20-23 million units.
PCs? Not so much.
Although Apple’s Mac numbers are nothing compared to a device like the iPhone, which sold 74.5 million units in the last three months of 2014 alone, it’s still up considerably from the 19.59 million Macs Apple shipped last year. That number itself was also an increase of 14.43 percent from 2013: suggesting that this year’s leap will be in line with what Apple has done previously.
Global PC sales, meanwhile, fell 2.1 percent in 2014, and are expected to fall another 3.3 percent this year.
In addition to the somewhat hazy concept of the halo effect (basically, the idea that people get drawn into the Apple brand as a combination of tis overall reputation and interlocking ecosystem), one key driver for Mac sales this year is likely to be the much-anticipated 12-inch Retina MacBook Air. This, in turn, will reportedly knock down the price of Apple’s 11- and 13-inch MacBooks: making them more affordable than ever.
As much as I love my iPhone and iPad, it’s great to see that the Apple product category many of us first fell in love with continues to be a big seller here in 2015.
Source: Digitimes
