Rest in Pod: Apple no longer reporting iPod sales


Dressing up as an iPod becomes a Halloween sensation. Photo: Maria Ly/Flickr CC
If we were going to the iPod's funeral, this is how we'd dress up. Photo: Maria Ly/Flickr CC

Although the iMac generated a whole lot of buzz for Apple upon Steve Jobs’ return in the late 1990s, it was the debut of the iPod in October 2001 that truly dispatched Apple on its path to astronomical levels of success: a path it hasn’t strayed from in the near decade-and-a-half since then.

Which is why it’s kind of sad to realize that on Apple’s most recent quarterly filing, the “little MP3 player that could” has been unceremoniously shuffled (get it?) into the “Other Products” category, along with such “hobby” project as Apple TV.

To be fair, Apple had warned everyone this would happen back in October 2014, but seeing the iPod no longer mentioned with Apple’s flagship products is a reminder of how the once mighty have fallen — and how much Apple’s core business has changed since the millennium.

Alas, poor iPod! We knew you well!


As noted, this isn’t a total surprise for anyone. iPod sales have been falling for years, as more and more people listen to music on their iPhones. For teenagers today (which is how old I was when the iPod was unveiled) a monochromatic LCD screen, five gigs of storage, and a mechanical click wheel most likely look like the sort of thing that should be behind glass in a natural history museum.

Apple removed the iPod Classic from its line of products back in September last year — ironically prompting a bit of a resurgence of interest on eBay and elsewhere. Tim Cook blamed the demise of the product on the fact that Apple “couldn’t get the parts anywhere on earth,” and it wasn’t practical to design a new one.

You can check out our illustrated history of the iPod here.

Via: iDownloadblog

  • My first apple product was the iPod wayy back in 2006 when I started Uni. Had awesome memories on that thing. The was the gateway drug that made become a Cult of Mac :)

  • AAPL_@_$101_Is_A_Done_Deal_:)

    Wow! Does Apple intend to discontinue iPod sales? I’d always hoped Apple would stop giving iPod numbers of the past few years because it only became fodder for analysts claiming Apple had a failing business based on decreased iPod sales. Anyway, the iPod had a great run while it lasted, but I guess it’s time for Apple to move on. I was kind of hoping for an updated iPod Touch running a 64-bit processor but I guess that won’t ever happen.

    • Robby Franks

      Same here! Would love to see an IPT 6G!

    • RedNinjaX

      An iPod Touch with a 64-bit processor, your funny

      • CelestialTerrestrial

        What would actually make sense is a 5.5inch iPod Touch with a decent amount of storage, 64 Bit processing to be both a media player but a portable gaming device especially with the Metal games coming out. They would probably have to charge $500 for the entry model, but if they also started to release a model that would also play high res files, etc.

      • RedNinjaX

        That is literally $149 away from a contract free iPhone 6

    • CelestialTerrestrial

      I don’t know if that won’t happen, it just hasn’t. Yet. But i could envision a iPod Touch and Touch+ where it could play 1080p @ 60fps, play the new generation Metal games, high res audio files, etc., etc. and start at around $500. They might have to wait until the end of 2015 to do it as they would have caught up with A8 processors by that time.

      • RedNinjaX

        Even if they did release one I doubt it would be anything above an A7 chip (even though technically it would be two generations behind the then current “A9” processor, but they know that A7 would be enough for the iPod Touch, the A8 just being overkill)

  • Alistair

    Surely sales of iPods have dropped partly because none of them have been updated recently. As for the future of the iPod line, wouldn’t it be sensible for Apple to at least continue with the iPod Touch as it’s a ‘gateway’ product for younger customers to access the iOS platform…?