Apple is getting ready to ditch Google as search engine for iOS and OS X

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Apple has spent a great deal of time distancing itself from Google ever since its erstwhile partner launched Android back in 2008. Google Maps and YouTube haven’t been bundled as default apps on iPhones or iPads for years, and rumors keep swirling that Apple will kill its partnership with Google as a default search engine in Safari on both iOS and OS X.

But now? Now it looks like Apple might finally pull the trigger, ending all of its Google partnerships for good.

According to a new report from The Information, Apple and Google’s search agreement is due to expire next year, and both Microsoft and Yahoo are already circling like buzzards to take its place as Safari’s default search engine.

Sources apparently say that Microsoft and Yahoo are already talking with Apple’s SVP og Internet Software and Services about being the new Safari default option. Google would, of course, still be a user selectable option, but out of the box? Bing or Yahoo all the way. And that would continue abroad, where the Information speculates that Apple could iron out other agreements on a territory-by-territory basis.

This won’t happen immediately, but supposedly Apple’s deal with Google is set to expire in early 2015. We’ve got plenty of evidence that Apple’s willing to sever existing relationships with its frenemy, but will Cupertino really turn its back on the best search engine on earth the way it did with Google Maps? Only time will tell.

Source: The Information

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19 responses to “Apple is getting ready to ditch Google as search engine for iOS and OS X”

  1. Since I don’t like Yahoo and Bing, I’ll stick with Google or move to Duck Duck Go.

  2. ♦[PharLeff]♦ says:

    Google just works.

  3. Grunt_at_the_Point says:

    Lets see…..Safari, preferences, search, Google. Got it.

  4. Greg ZX says:

    I switched to DDG a while ago. I haven’t had any complaints, though I use general search engines less and less. For general knowledge, I usually go straight to Wikipedia, and if I’m shopping for a specific item I usually end up going straight to Amazon.

  5. RawBeard says:

    it doesn’t really affect me which search engine I use, they all deliver pretty much similar results. I think the term “Google it” has become part of normal conversation and is probably one o the main reasons Google is the most popular. Bing it or Yahoo it doesn’t have the same ring to it.

    • John says:

      There is a big difference, Google gives way more results. Which is why it has become the norm. I used to be convinced Yahoo was the best, I started doing side by side comparisons, was I wrong, Google was way better. See for yourself, just gotta take the time to compare search engines which can be a pain.

      • JimGramze says:

        My side-by-side comparisons show Google to be the worst, particularly for my purposes. First are the ad-driven results, second are backward-looking results tending toward where I’ve already been, then are the “honest” results. I don’t want ad-driven and I already know where I’ve been. Instead of predictive, Google products try to anchor you in the past. I want to move forward.

      • RawBeard says:

        you’re probably right about Google having way more results and I don’t dispute that at all. However if I am looking up something on say Bing or Yahoo I usually can find what I am looking for in the first couple of results. I think there has probably only been one or two occasions where only Google was able to bring up results

  6. chimpthedestroyer says:

    Haha, yeah that’s a good move, so your first browser search out of the box will be rotten one!
    Clever move apple! (I cant quite describe how offensive I find Bing)

  7. Baseballguy2001 says:

    DDG is ok, I’ve been using it for a while now, but the search results are not quite a good as Google. Yahoo or Bing no thanks.

  8. JimGramze says:

    No browser is as good as they used to be where you could use conditionals to drill in to find exactly what you are looking for. Using “and”, “or”, “-“, and actual quotes, no longer work like they used to.

  9. gregorypierce says:

    So long as they don’t get in the way of me making it my default search engine, I don’t care what they do.

  10. Andy Brooks says:

    is this whats best for the customer or whats best for Apple? Its a serious question that demands an honest answer.

    • veggiedude says:

      Depends on what your priorities are… if it is to protect customers from having their data tracked then Google is the worst. If it is having customers always having the best search results then Google is the best. Ultimately the customer can choose for themselves. Apple doesn’t like data tracking, that’s why Apple Pay is the way it is, and consumers are well protected.

  11. RiepMich says:

    Strange how everyone is getting rid of google. First Firefox, now Safari,…

  12. zipfox says:

    Please don’t – Bing and Yahoo suck. And if you want something different (and private) you can already select Duck Duck Go. This would be classic case of cutting off face to spite nose. And piss off any Android convertees.

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