The iPhone 6 and 6 Plus are shattering all kinds of sales records, and that knock-on effect is starting to be felt elsewhere: The overwhelming interest in Apple’s next-generation handsets pushed iTunes App Store downloads to new heights last month.
How much of an increase are we talking about? In October, the top 200 free iOS apps hit a collective 7.8 million app downloads per day, according to new research from Fiksu, a Boston-based marketing firm.
That’s a 42 percent leap from September, and up 39 percent from the same quarter in 2013. Fiksu expects the number to remain strong over the holidays.
While the iPhone 6 has been Apple’s big hit of the year, the fact that the iPad Air 2 and iPad mini 3 were released not long after likely helped contribute to the increase.