The iPhone 6 and 6 Plus are shattering all kinds of sales records, and that knock-on effect is starting to be felt elsewhere: The overwhelming interest in Apple’s next-generation handsets pushed iTunes App Store downloads to new heights last month.
How much of an increase are we talking about? In October, the top 200 free iOS apps hit a collective 7.8 million app downloads per day, according to new research from Fiksu, a Boston-based marketing firm.
That’s a 42 percent leap from September, and up 39 percent from the same quarter in 2013. Fiksu expects the number to remain strong over the holidays.
While the iPhone 6 has been Apple’s big hit of the year, the fact that the iPad Air 2 and iPad mini 3 were released not long after likely helped contribute to the increase.
The iPhone 6 sold a massive 10 million units in its first weekend on sale, and analysts predict numbers could hit 71.5 million over the festive period.
No wonder other companies want to try and copy Apple’s winning App Store formula.
Via: MacLife
Luke Dormehl is a U.K.-based journalist and author, with a background working in documentary film for Channel 4 and the BBC. He is the author of The Apple Revolution and The Formula: How Algorithms Solve All Our Problems … and Create More, both published by Penguin/Random House. His tech writing has also appeared in Wired, Fast Company, Techmeme and other publications.
