Meet Marc Newson’s gorgeous Beretta boomstick



Marc Newson is tag-teaming design at Apple now with Jony Ive, but that’s not stopping him from working part-time on some incredible part-time projects. We saw Newson redesign the beer keg, now he’s taking aim at redesigning Berretta’s classic shotgun.

Berretta unveiled Newson’s redesign of its 486 shotgun at an event last night in London. The boomstick has been updated with a 21st century design, adding a new opening lever design to go with the intricate engravings.

Take a look:



Overview of the changes Newson made. Photo: Beretta

Newson’s update lowers the tail of the traditional receiver, adding more wood for warmth and to separate the safety from the receiver. This unique design makes the 486 by Marc Newson extremely elegant and instantly recognizable. Newson said the main focus for his design “was to simplify and rationalise all the surfaces. Specifically streamlining the area of the action.”

Photo: Beretta

The engravings on the shotgun are an homage to Asia, homeland of the pheasant. Newson used a high-tech laser in the manufacturing process to make the intricate. The process was designed to give deeper contrast and sharper resolution to the texture.

No weld lines on the double barrels. Photo: Beretta

Marc’s shotgun adds some minimalist touches to the traditional design with twin barrels without welding lines. Beretta says the barrels were cold-hammer forged, and built to last for generations

Via: Deezen



Daily round-ups or a weekly refresher, straight from Cult of Mac to your inbox.

  • The Weekender

    The week's best Apple news, reviews and how-tos from Cult of Mac, every Saturday morning. Our readers say: "Thank you guys for always posting cool stuff" -- Vaughn Nevins. "Very informative" -- Kenly Xavier.