Liveblog: Get fixated on Apple’s new iPads with Cult of Mac

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Tim Cook shows off the growing family of Apple products. Photo: Apple
Tim Cook shows off the growing family of Apple products. Photo: Apple

It’s been way too long since Apple showered us with new products like the iPhone 6, 6 Plus and Apple Watch, but Tim Cook and his crew are ready to go in for round two at a town hall keynote today at Apple HQ. New iPads, a Retina iMac and OS X Yosemite are rumored to be on the menu, but will Apple have one more surprise waiting for us?

Apple’s holiday lineup will be revealed in just a few short hours, and we’ll be here liveblogging all the details as the event unfolds. So bookmark this page, and come back at 10 a.m. Pacific for what will most likely be Apple’s last major announcements of 2014.

October 16, 2014 11:20 am PDT Buster Hein

Tim is wrapping up and inviting the press to come oogle at the new Retina iMac and try Apple Pay. That’s it.

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October 16, 2014 11:16 am PDT Buster Hein

Mac Mini got an update with 4th gen Intel processors. Faster Graphics and WiFi. It also packs two Thunderbolt ports too. The price has been dropped down to just $499 and it starts shipping today.

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October 16, 2014 11:14 am PDT Buster Hein

The iMac also comes with a bunch of new hardware.
– Intel Quadcore i5 processors
– AMD Radeon R9 graphics
– Thunderbolt 2
– Fusion Drive

Pricing starts at only $2499

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October 16, 2014 11:08 am PDT Buster Hein

The Retina iMac is here.

The Retina 5k display has 14.7 million pixels and is the world’s highest resolution display. It’s got 7x more pixels than your HD TV and uses 30% less energy than the last iMac models.

To control the display Apple had to invent a time controller chip.

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October 16, 2014 11:02 am PDT Buster Hein


iPad Air 2 comes in Silver, Space Gray and Gold. It starts at $499 for a 16GB unit, $599 for 64GB and $699 for the Wi-Fi only models. Cellular models cost $130 more.

iPad mini 3 is also getting an update, with new models starting at $399. The old iPad Air and iPad mini units will be sticking around too, only they’re $100 cheaper.

Pre-orders go on sale tomorrow.

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October 16, 2014 11:02 am PDT Alex Heath

Overall this event is pretty ‘meh’ compared to last month’s iPhone/Apple Watch keynote. Pacing feels much slower and less energetic. Schiller sounds like he’s giving a eulogy.

Looks like we may still have an hour to go, so here’s to hoping things pick up.

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October 16, 2014 11:00 am PDT Buster Hein

Apple previewed new third-party apps for photo editing (Pixelmator) and video editing (Replay) that take advantage of the iPad Air 2’s A8X chip. It’s truly become a one-of-a-kind creation device, thanks to its amazing apps that replace your desktop computer.

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October 16, 2014 10:57 am PDT Alex Heath

The Pixelmator team already makes one of the best Photoshop alternatives on the Mac, and an iOS version is coming later this month. They demoed how powerful Pixelmator will be for editing photos on the iPad. Very cool stuff. Been a huge fan of the Mac app for awhile.

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October 16, 2014 10:54 am PDT Alex Heath

Touch ID will be used on the iPad to unlock the device, specific apps, and make purchases through Apple Pay. NFC hasn’t been mentioned, so don’t expect to be able to wave your iPad at the checkout line.

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October 16, 2014 10:52 am PDT Buster Hein

The camera of the iPad Air 2 is receiving a lot of stage time. New features include Burst Mode, Panoramic photos, Timelapse, and Slo-mo video. There’s also a new FaceTime camera that can do burst selfies, HDR photos and HDR video.

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October 16, 2014 10:46 am PDT Alex Heath

iPad Air 2 features:

– New anti-reflective display
– A8X chip
– Touch ID
– Comes in gooollld
– 180x the graphics performance of first iPad
– 10-hour battery life
– Barometer for measuring elevation
– M8 co-processor for tracking movement

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October 16, 2014 10:43 am PDT Buster Hein


What do you do when you make the best tablet in the world? How do you make it better?
You take a laser to it to make it thinner, duh!

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October 16, 2014 10:43 am PDT Alex Heath

iPad Air 2. That’s the name. 6.1 mm thin, which is just insane for a tablet.

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October 16, 2014 10:36 am PDT Buster Hein

Yosemite is coming out today, for free! iWork will also be available for free later today, and iOS 8.1 is coming out on Monday, for free.

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October 16, 2014 10:33 am PDT Alex Heath

Apple is getting really meta about leaks. After joking about “doubling down on secrecy,” Craig shows a parody rumor site called “Infinitescoop.com,” terrible artwork and all.

Stephen Colbert is Apple’s “chief of secrecy,” so of course he phones in via Continuity in Yosemite to talk to Craig. It’s actually Colbert on the other line, and sadly this is the most interesting bit from this keynote so far.

Colbert calls Tim Cook “Chairman Honeycrisp” before peacing out.

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October 16, 2014 10:30 am PDT Buster Hein

Craig is creating a presentation about Doubling Down on Secrecy at Apple on his iPad, iPhone and Mac to show off Continuity features.

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October 16, 2014 10:26 am PDT Alex Heath

Craig is doing a feature walkthrough of OS X Yosemite. Over 1 million members of the Mac community have been testing the public beta over the last few months.

“Gorgeous.” “Vibrant.” “So precise.” These are all Apple words that describe Yosemite.

Faster Safari, cleaner typography, extensions, Notification Center widgets, iCloud Drive, Handoff, etc. are all new in Yosemite.

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October 16, 2014 10:20 am PDT Buster Hein

Craig reviewed updates coming to iOS 8.1, like the return of Camera Roll and iCloud Photo Library, which is still in public beta. You get 5GB for free, or can upgrade to 20GB for $0.99 a month.

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October 16, 2014 10:16 am PDT Buster Hein

No major announcements yet. Apple’s just reviewing its hits from last month. Last keynote they were already halfway through the iPhone 6 reveal. However, Craig just pointed out this amazing Klingon keyboard. https://itunes.apple.com/gb/app/klingon-keyboard/id918615313?mt=8

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October 16, 2014 10:15 am PDT Alex Heath

Craig Federighi, Apple’s most charismatic exec with the best hair, is talking about iOS.

He’s taking shots at Android’s slow adoption rates and praising the fact that 48% of iOS users are already on iOS 8. That’s still not impressive based on iOS 7’s numbers last year.

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October 16, 2014 10:11 am PDT Buster Hein

Apple’s Watch Kit SKD is coming out next month so developers can start making their Apple Watch apps ahead of the Early 2015 release.

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October 16, 2014 10:09 am PDT Alex Heath

500 banks have signed on to support Apple Pay.

You can even use it to buy Beats headphones, jokes Cook. “Jimmy [Iovine] won’t give me a pair.” He probably would if you asked nicely.

Apple Pay comes out Monday, October 20th. Boom.

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October 16, 2014 10:07 am PDT Buster Hein

Tim Cook starts off by hyping the iPhone 6, saying they’re the fastest selling iPhone in history – “These are the best phones we have ever created, and the reviews are off the charts.”

Apple set a new high-water mark for first month orders taken and it’s rolling out to China in a few hours. Pre-orders set a new record (no actual numbers given).

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October 16, 2014 10:04 am PDT Buster Hein

Tim Cook has taken the stage. “Thanks to everyone for joining us this morning. It’s been an incredible year.”

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October 16, 2014 10:03 am PDT Buster Hein

Everyone loves the iPhone 6. Old people. Hip dudes. Teenage girls love the iPhone 6. Even babies love the iPhone 6.

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October 16, 2014 10:02 am PDT Buster Hein

The lights are down and here we go… Apple’s kicking thing off with a video showing people going crazy for its products.

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October 16, 2014 9:59 am PDT Alex Heath

An especially sinister look from Apple CFO Luca Maestri

That’s newly-appointed Apple PR chief Steve Dowling on the right.

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October 16, 2014 9:59 am PDT Buster Hein

T-minus 60 seconds

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October 16, 2014 9:58 am PDT Buster Hein

Tim doesn’t get down with The DRE. He’s all about those One Republic jams

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October 16, 2014 9:57 am PDT Alex Heath

I’m really bummed about the lack of Dr. Dre tunes in Apple’s pre-show playlist. The Chronic would really get everyone jamming.

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October 16, 2014 9:55 am PDT Buster Hein

The live stream is up and running on Apple TV and apple.com/live. No truck schedule interruptions yet. The show should get started any minute now.

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October 16, 2014 9:54 am PDT Alex Heath

https://vine.co/v/OqUWYA39LIt/embed

Is that Sam Smith playing in the background? Guest performer?

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October 16, 2014 9:52 am PDT Alex Heath

Press is in the house! Apple’s Town Hall is much smaller than The Flint Center. Nice and intimate feel.

Phil Schiller is rockin’ the Steve Jobs turtleneck.

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October 16, 2014 9:51 am PDT Buster Hein

Timmy and Hair Force are ready to destroy today’s announcement. Think Apple will have any surprises? I’m hoping for at least a peek at the next Apple TV, but wouldn’t bet on it.

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October 16, 2014 9:47 am PDT Buster Hein

The press are filing into their seats.

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October 16, 2014 9:45 am PDT Buster Hein

Apple let journos come into Apple campus for the first time ever for today’s keynote. Usually they usher people into Infinite Loop 4 through the back door.

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October 16, 2014 9:39 am PDT Buster Hein

Laurene Powell Jobs is in attendance today. Eddie Cue has also been spotted.

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October 16, 2014 9:25 am PDT Buster Hein

Along with the giant Steve Jobs quote, Infinite Loop 4 has been decorated with two portraits of Steve Jobs with a Macintosh and MacBook Air. There’s also a piano, which must be for Coldplay’s set after the event.
https://twitter.com/sharatibken/status/522784223451561984/photo/1

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October 16, 2014 9:20 am PDT Buster Hein

Tim Cook has entered the building. No Hair Force One sightings yet.

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October 16, 2014 9:16 am PDT Buster Hein

Let’s hope Apple is actually able to keep the video stream up this year. What are the odds that U2 plays again? 50/50?

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October 16, 2014 9:07 am PDT Buster Hein

Orange media badges? Could this mean we’re getting orange iMacs like Gruber suggested?

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October 16, 2014 8:57 am PDT Buster Hein

The pre-party snacks are looking supreme, per usual.
https://vine.co/v/OqFFWWHTXHh/embed

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October 16, 2014 8:47 am PDT Buster Hein

We’re just over an hour away from the event, but the line outside Apple HQ is finally being let in. There’s a big Steve Jobs quote greeting journos on the way in.

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