Apple’s Jony Ive and Marc Newson rubbed elbows with the fashion industry elite today at Colette, a high-end boutique in Paris. Famous fashion designers and members of the press flocked to Colette for a one-day event to see the Apple Watch in person.
This is the first time Apple has shown its upcoming Watch publicly since its media event in Cupertino earlier this month. The decision to partner with an upscale boutique during Paris Fashion Week shows that Apple is serious about wooing the fashion industry with its new product category.
Fashion journalists gathered at Colette alongside the likes of head Chanel and Fendi designer Karl Lagerfeld. Jony Ive and Apple’s newly hired Marc Newson mingled with the crowd, helping people try on Apple Watch demo units.
Most attendees were only able to see the Apple Watch behind glass, but a select few were given permission to try the product on. All units were running a demo video loop like they were at Apple’s last media event.
Colette’s 8,000 square-foot concept store in Paris could end up being the kind of place Apple choose to let the Watch be available for sale, although no more details about pricing or availability have been shared. Reports have said Apple hoped to have the Watch available this year, but production complications have pushed things back. Now the company will be “lucky” to ship by Valentines Day.
Ça se bouscule chez #colette pour découvrir l’apple Watch. pic.twitter.com/21xPWJDGjZ
— François Sorel (@Fsorel) September 30, 2014
Amazing to see the excited crowds today in Paris to preview Apple Watch for the first time at @coletteparis pic.twitter.com/YTqzbqSGhC — Tim Cook (@tim_cook) September 30, 2014
Alex Heath is a journalist who works for Tech Insider. He’s the former co-host of The CultCast. He has been quoted by the likes of the BBC, KRON 4 News, and books like “ICONIC: A Photographic Tribute to Apple Innovation.” He lives in Lexington, Kentucky. If you want to pitch a story, share a tip, or just get in touch, additional contact information is available on his personal site. Follow him on Twitter.
6 responses to “Jony Ive and Marc Newson show off Apple Watch to crowds at Paris Fashion Week”
Sir Ive is looking ever-increasingly rotund. Bad posture too, he is developing a hunch and something of a chicken’s neck. Shame really, not long ago he appeared as if he were working out (perhaps), more healthy. Now he’s made his first million it looks like the emphasis is focused firmly on the gullet.
He is way past his first million , more like he has just passed the 100 million mark, educate one self ,research then comment , rules i go by.
Well done, Mr. Trainspotter. It was just a turn of phrase, nothing serious. Please don’t loose sleep about it.
Your right its not serious ,but your a troll that got caught out, bullshitting. Follow my advise and you will be ok, good luck. My business is to hunt bullshit artist, and business is gooooooood.
What a nasty piece of work you turned out to be.
LoL that is a quotation from a film I like, maybe Django Unchained, not sure, but put to very good use! Good hunting, Van Helsing…