The iPhone 5c flopped in the U.S. — and now figures released by Umeng, China’s largest app analytics platform, suggest that things aren’t much different in China.
In the fourth month since its launch in China, the colorful iPhone 5c accounted for slightly less than 2% of all active iOS devices on Umeng’s app analytics network.
By comparison, the iPhone 5s represented 12% of the market — while the iPhone 5 remains a consistent seller.
The figures are interesting, since the original concept behind the 5c was that it represented a cheaper alternative to the iPhone 5s, and would find it easier to penetrate a market used to not paying large amounts of money for smartphones.
Instead the iPhone 5s has gone on to dominate the high-end smartphone market in China, while the 5c attracted criticism for lacking features and retailing at a high price point that budget consumers did not find appealing.
While Apple has not confirmed one way or other, some rumors suggest that Apple might discontinue its lower cost “c” iPhone line following the launch of the iPhone 6 later this year.